Award-winning global independent animation studio ZAG has prevented counterfeit Miraculous products valued at $113 million+ from entering the global marketplace in the twelve months since establishing a zero-tolerance anti-piracy department. The announcement was made by Jeremy Zag, Founder and CEO, ZAG.
Make-A-Fort has announced a partnership with Minecraft, one of the most popular games in the world, and a major source of joy for millions of players. Since Minecraft was released, people of all ages have happily spent hours gathering, crafting and building with friends. This holiday season kids can finally walk and crawl inside a Minecraft Explorer Kit available for order now in the US and Canada at https://www.makeafort.fun/.
Mattel, Incorporated announced that it has renewed its licensing partnership with The Pokémon Company International in the building sets category. Through the agreement, Mattel will continue to produce its popular Pokémon toys and building sets under its MEGA property. As a partner to The Pokémon Company International and by way of its MEGA brand, Mattel has over the years produced buildable characters, playsets, building blocks and sets featuring some of the most popular Pokémon in the beloved entertainment franchise, such as Pikachu, Bulbasaur, Charmander, Squirtle, Gyarados, and Eevee. Following a strong response from consumers, the continued partnership between Mattel and The Pokémon Company International means they can create new MEGA products for Pokémon fans for years to come.
HGTV Home, a member of the Warner Bros Discovery family of brands, has debuted its first full range of holiday décor in collaboration with National Tree Company, an industry leader in seasonal holiday décor. Available now just in time for the 2022 holiday season, the HGTV Home Collection includes an assortment of on-trend holiday products inspired by popular holiday themes that can be mixed and matched to suit every type of household. Offering over 300 quality, on-trend holiday décor products including artificial greenery such as trees and wreaths, stockings, ornaments, candles, tabletop décor, holiday textiles, and more, the new HGTV Home Collection line includes everything consumers need to decorate for the holidays. The line does not represent a single design aesthetic but instead celebrates eight distinct trend collections – “Cozy Winter,” “Christmas by the Sea,” “Black Tie Christmas,” “Boho Flair,” “Holiday Romance,” “Swiss Chic,” “Nostalgic Tradition,” and “Champagne Wishes” – that will appeal to all styles so there is truly something for every household. Home decorators can select décor from their favorite trend collection or across multiple to create a holiday home style all their own.
Think Brilliantly is a new marketing and creative boutique agency that provides a wealth of expertise for brands looking to elevate their marketing performance and boost their competitive edge. Outsourcing a company’s marketing needs presents opportunities for growth by having readily available access to expert knowledge and resources. The Think Brilliantly team is client focused which translates into offering a range of customized marketing services for their clients. Think Brilliantly was founded by Analei Samasei’a, whose career in marketing, public relations agency management and video/photography production has spanned over 25 years. She has assembled a team of informed, experienced, and respected professionals who are considered experts in their respective fields. Think Brilliantly works within all industries and is skilled at surpassing their client’s goals while staying on budget.
Halloween is for everyone! Holiday Hill Farm – home of beloved holiday icon Spookley the Square Pumpkin (www.spookley.com) – has announced a major expansion in distribution for its animated music videos and live-action shorts, as well as the memorable music featured across all of its content. Just in time for Halloween, Spookley fans will be able to enjoy more Spookley videos and songs on more platforms than ever before.
The Racing Class
Licensing International, in partnership with the Geena Davis Institute on Gender in Media and Netflix, hosted a live event to announce the results of the 2022 Global Study of Diversity in Licensing. The study, which was first established in 2020, is in its second-year measuring benchmarks across the licensing industry in an effort to hold the industry accountable for its diversity & inclusion commitments placed in 2020.
Social media influencer JoJo Siwa, her mother, entrepreneur, and business partner Jessalynn Siwa, are pleased to announce a series of new licensing deals and Consumer Product partnerships for their all-girl group XOMG POP!, brokered in conjunction with Thomas Global Media.