Category: Licensing

HGTV Home, a member of the Warner Bros Discovery family of brands, has debuted its first full range of holiday décor in collaboration with National Tree Company, an industry leader in seasonal holiday décor. Available now just in time for the 2022 holiday season, the HGTV Home Collection includes an assortment of on-trend holiday products inspired by popular holiday themes that can be mixed and matched to suit every type of household. Offering over 300 quality, on-trend holiday décor products including artificial greenery such as trees and wreaths, stockings, ornaments, candles, tabletop décor, holiday textiles, and more, the new HGTV Home Collection line includes everything consumers need to decorate for the holidays. The line does not represent a single design aesthetic but instead celebrates eight distinct trend collections – “Cozy Winter,” “Christmas by the Sea,” “Black Tie Christmas,” “Boho Flair,” “Holiday Romance,” “Swiss Chic,” “Nostalgic Tradition,” and “Champagne Wishes” – that will appeal to all styles so there is truly something for every household. Home decorators can select décor from their favorite trend collection or across multiple to create a holiday home style all their own.

Think Brilliantly is a new marketing and creative boutique agency that provides a wealth of expertise for brands looking to elevate their marketing performance and boost their competitive edge. Outsourcing a company’s marketing needs presents opportunities for growth by having readily available access to expert knowledge and resources. The Think Brilliantly team is client focused which translates into offering a range of customized marketing services for their clients. Think Brilliantly was founded by Analei Samasei’a, whose career in marketing, public relations agency management and video/photography production has spanned over 25 years. She has assembled a team of informed, experienced, and respected professionals who are considered experts in their respective fields. Think Brilliantly works within all industries and is skilled at surpassing their client’s goals while staying on budget.

Halloween is for everyone! Holiday Hill Farm – home of beloved holiday icon Spookley the Square Pumpkin (www.spookley.com) – has announced a major expansion in distribution for its animated music videos and live-action shorts, as well as the memorable music featured across all of its content. Just in time for Halloween, Spookley fans will be able to enjoy more Spookley videos and songs on more platforms than ever before.   

The Racing Class

Licensing International, in partnership with the Geena Davis Institute on Gender in Media and Netflix, hosted a live event to announce the results of the 2022 Global Study of Diversity in Licensing. The study, which was first established in 2020, is in its second-year measuring benchmarks across the licensing industry in an effort to hold the industry accountable for its diversity & inclusion commitments placed in 2020.

Social media influencer JoJo Siwa, her mother, entrepreneur, and business partner Jessalynn Siwa, are pleased to announce a series of new licensing deals and Consumer Product partnerships for their all-girl group XOMG POP!, brokered in conjunction with Thomas Global Media.

Licensing Works! the exclusive merchandise licensing agent, on behalf of Licensor, Kewpie Corporation, is pleased to expand the Kewpie Brand with officially licensed merchandise for today’s generation. Dropping this week is a Kewpie x ONCH collaboration featuring the iconic Kewpie characters on jewelry and skateboards designed by ONCH.

Award-winning global independent animation studio ZAG and multinational food-products corporation Danone have partnered to bring a range of healthy foods and beverages to children and families across Spain and Portugal. Three of the Danone’s product lines—Actimel, Font Vella, and Danone Natural Yogurt—will feature the superheroes from ZAG’s flagship property, Miraculous – Tales of Ladybug and Cat Noir. The announcement was made by Jeremy Zag, Founder and CEO, ZAG.