Licensing

E.T. 40th anniversary Merchandise
Licensing News
Celebrate 40 Years of Phoning Home with E.T. Merchandise for Generations of Fans

Universal and Amblin Entertainment are going interstellar to honor 40 years of one of the most beloved films of all time, E.T. the Extra-Terrestrial. Throughout the year, generations of fans around the world will be treated to all-new merchandise across a variety of categories, a re-release of the film in IMAX, retail exclusives, anniversary celebrations and more. “E.T. is a classic film that has been a longstanding part of the cultural zeitgeist,” said Melissa Rodriguez, vice president of franchise strategy for Universal Brand Development. “From treasured lines like ‘be good’ and ‘phone home,’ to the iconography of red hoodie sweatshirts and BMX bikes, the film has stayed present in our collective hearts and minds for 40 years. We’re looking forward to celebrating this classic story of friendship and adventure alongside many generations of fans, while also bringing new viewers into the fold through new products and offerings.”

Care Bears Cereal
Licensing News
Care Bears Celebrate 40th Anniversary with FYE Collaboration

The loveable, huggable Care Bears from the whimsical land of Care-a-Lot are celebrating their 40th Anniversary with the launch of new consumer products with key retail partners including entertainment and pop culture retailer, FYE. First introduced in 1982 through a line of greeting cards, the Care Bears have amassed fans of all ages over the last 40 years and are now featured everywhere, from consumer products and plush toys to animated television shows and feature films. Known all over the world for spreading sharing, caring, and togetherness, the Care Bears look forward to embarking on new adventures with their friends for years to come.

Teletubbies Let's Go Wildbrain
Licensing News
WildBrain Announces ‘Teletubbies, Let’s Go!’ Plus Merchandizing Plans for ‘Strawberry Shortcake’, ‘Chip and Potato’, and ‘In the Night Garden’

WildBrain, a global leader in kids’ and family entertainment, will be presenting its beloved brands—Teletubbies, Strawberry Shortcake, Chip and Potato, and In the Night Garden—at Brand Licensing Europe (BLE) in London from September 20-22, as the properties continue to expand around the world with all-new original content, distribution deals and consumer products partnerships. Visit WildBrain’s dedicated licensing agency, WildBrain CPLG, during BLE at Stand B161.

Richard Scarry Cars Trucks and Things that Go
Licensing News
Random House Children’s Books Expands Franchise of Richard Scarry with New Consumer Products Program, More Publishing, and Anniversary Celebration

Random House Children’s Books, a division of Penguin Random House LLC, is gearing up to expand Richard Scarry’s iconic and beloved global franchise with new branded merchandise, new titles, and a fiftieth-anniversary celebration for the iconic bestseller Cars and Trucks and Things That Go in 2024. Random House Children’s Books has signed a roster of licensing partners across apparel, accessories, figurines, plush, sleepwear, games, puzzles, and stationery categories to create merchandise that contemporizes the Richard Scarry brand while maintaining its nostalgic value.

FAO Schwarz Target
Licensing News
Target Announces Exclusive Multiyear Agreement with FAO Schwarz Ahead of Holiday Season

Target Corporation has announced an exclusive multiyear agreement with iconic toy brand FAO Schwarz to ignite even more magic and inspiration across Target’s unrivaled toy assortment. Starting mid-October, FAO Schwarz toys will be available exclusively at Target stores, Target.com and FAO Schwarz stores. In addition, Target announced the 10th annual Bullseye’s Top Toys list, presented by FAO Schwarz, which includes the most anticipated toys and games from a wide variety of brands available at Target. With a curated assortment of toys at a variety of affordable prices, more exclusive items and only-at-Target experiences with FAO Schwarz and Disney store at Target, Target is committed to offering guests a one-stop shop for all of their toy-buying needs this holiday season and beyond. 

Madballs Darkstar
Licensing News
Darkstar Skateboards Announces the Official Madballs Collab for Fall 2022

Darkstar Skateboards and Madballs property owner, Cloudco Entertainment, have collaborated on a capsule of skateboards, including pro models with Dave Bachinsky, Cameo Wilson, and Ke’Chaud Johnson. The Darkstar x Madballs Fall 2022 capsule showcases the mid-80’s classic Madballs artwork, prominently showcasing characters Horn Head, Dust Brain, and Skull Face. The classic Madballs artwork features clean black key lines and spot color fills – a true throwback to 1980’s style.

Chefclub Klépierre
Licensing News
Chefclub and Klépierre Group Shopping Centers Kick off an Exclusive Live Shopping Mall Tour

Chefclub, the world’s leading food-themed entertainment brand, and 10 French malls from the Klépierre Group, the European leader in shopping centers, will host a series of live events called “Playfood” – aimed at offering gourmet, accessible, fun, and shareable culinary experiences to kids and families.