Licensing News

Care Bears Celebrate 40th Anniversary with FYE Collaboration

Care Bears Cereal

The loveable, huggable Care Bears from the whimsical land of Care-a-Lot are celebrating their 40th Anniversary with the launch of new consumer products with key retail partners including entertainment and pop culture retailer, FYE.


First introduced in 1982 through a line of greeting cards, the Care Bears have amassed fans of all ages over the last 40 years and are now featured everywhere, from consumer products and plush toys to animated television shows and feature films. Known all over the world for spreading sharing, caring, and togetherness, the Care Bears look forward to embarking on new adventures with their friends for years to come.


Care Bears’ parent company Cloudco Entertainment has partnered with FYE to develop a magical collection of exclusive Care Bears 40th Anniversary products for children. The Care Bears 40th Anniversary collection is available at FYE retail stores and online at and includes the following products:


  • Reusable Shopping Bag
  • Gift Wrapping Set
  • Paint By Numbers Canvas Set
  • Shrink Charms
  • Care Bears Care-a-Lot Crunch Cereal
  • Chocolate Bar: Grumpy – Dark Chocolate and Sea Salt


FYE will be adding additional Care Bears items to the collection that will be available for purchase in the coming months including new confectionery and gift products.


“Our partnership with Cloudco to celebrate Care Bears gave us an opportunity to develop products for fans in some of our favorite categories that you just aren’t seeing in other specialty retail stores. We had a lot of fun creating this collection of unique fan merchandise to share with Care Bears fans,” said Jodie Evans, CMO of FYE.


“We had so much fun collaborating with FYE! For our 40th Anniversary collection, we decided to take it all the way back to the 80s and share our childhood favorites, allowing us to engage with our kidult superfans and create entertaining products for both kids and kids at heart,” said Amy Sullivan, Head of Retail, Cloudco Entertainment.