Licensing

Angry Birds Live Slingshot Adventure Rovio Kilburn
Licensing News
Rovio Teams With Kilburn Live For New Interactive “Angry Birds” Touring Live Show

Kilburn Live, a global market leader in branded live family entertainment, and Rovio Entertainment Corporation, creators of the global phenomenon Angry Birds mobile gaming franchise, have announced plans for a new touring interactive theatrical production Angry Birds Live: The Slingshot Adventure!

ZAG Miraculous Yogurt
Licensing News
ZAG Partners with Schreiber Foods to Bring Miraculous-Branded Low-Fat Yogurt Smoothies to Walmart Stores Nationwide

Award-winning global independent animation studio ZAG has signed an agreement with Schreiber Foods to bring the globally popular superheroes from the worldwide hit animated series Miraculous – Tales of Ladybug and Cat Noir, to Walmart stores across the U.S. Ladybug and Cat Noir are the first licensed characters to appear on Walmart’s Great Value Low-Fat Yogurt Smoothies. The announcement was made by Julian Zag, EVP, Global Operations and Head of Consumer Products, ZAG.

Licensing International Logo nine new board members Carla Silva Rebecca Tatlock Industry Study 2022 Sustainability Committee 2023 George Leon
Licensing News
Licensing International Releases Global Licensing Industry Study 2022
Licensing International has released its 2022 Global Industry Study, capturing the size and state of the licensing industry and how sales of licensed merchandise rebounded amidst the pandemic. Diving into categories across entertainment, sports, retail, fashion/apparel, and more – the report also shows how pandemic trends continue to shape consumer behavior. Data shows the licensing industry and sales of licensed merchandise strongly rebounded amidst coronavirus pandemic and residual economic shocks.…
Molly Yeh Macy's
Licensing News
Food Network Star Molly Yeh Launches First Girl Meets Farm Kitchenware Line at Macy’s

Food Network star Molly Yeh is launching her first-ever kitchenware collection exclusively at Macy’s. Girl Meets Farm by Molly Yeh puts the fun in functional with a bright, whimsical and timeless collection of products curated by Molly to showcase her signature style. The line features cookware, bakeware, kitchen storage, food prep, textiles, cutlery and serve ware. In addition, it includes the line of “parent and me” kids’ mealtime products. Ranging in price from $9 to $129, the Girl Meets Farm by Molly Yeh collection is available on macys.com, Macy’s mobile app and at select Macy’s nationwide.

MGM New Logo Third Annual Licensing Summit BLE Clip Locator second Leo Awards
Events Licensing News
MGM Reveals Brand Licensing Plans at BLE

Metro Goldwyn Mayer’s (MGM), a leading entertainment company focused on the production and global distribution of film and television content across all platforms, continues to expand and evolve the licensing strategy for its roster of iconic entertainment properties. At Brand Licensing Europe 2022 (BLE), MGM is set to unveil exciting plans and initiatives, along with special sneak peaks for Pink Panther, Wednesday, Killer Klowns, Vikings: Valhalla and more. 

Disney Firebuds Spin Master
Licensing News
Spin Master Announces Collaboration with Disney for New Animated ‘Firebuds’ Series

Spin Master is excited to announce their collaboration with Disney as the North American toy licensee for the new animated Disney Junior series, Firebuds. Spin Master will develop an innovative toy line that will include figures, vehicles, playsets and more, with an anticipated launch in Summer 2023.

Kilburn Peanuts Snoopy
Licensing News
Peanuts & Kilburn Open New Immersive Interactive Attraction Featuring Charlie Brown and Snoopy

Kilburn Live, the global market leader in creating large, branded, live event attractions with an emphasis on family entertainment, has announced the opening of the new immersive attraction The Search For Snoopy: A Peanuts Adventure. Created alongside Peanuts Worldwide, the Adventure will take fans of Charles Schulz’s world-renowned comic strip on a one-of-a-kind adventure inside the Peanuts world at Hawaii’s Ala Moana Center.

Falcon's Beyond BRON
Licensing News
Falcon’s Beyond and BRON Studios Announce Partnership to Co-Develop & Produce Projects

Falcon’s Beyond, a leading fully integrated global entertainment development company specializing in intellectual property (IP) creation and expansion, has announced a strategic partnership with BRON Studios, a leading global media, technology, and award-winning production company, to co-develop and co-produce multiple worldwide entertainment properties into feature films, episodic series, video games, Web3 activations, consumer products, and location-based entertainment experiences.