Category: Licensing

Lionsgate, the studio behind some of the world’s most iconic movie and television franchises, has announced it has appointed licensing leader IMG as its new and exclusive global agency for consumer products. In a multi-year agreement, IMG will work with Lionsgate to develop and expand strategic, multi-category consumer product programs for its blockbuster feature film franchises, including upcoming iterations of John Wick, The Hunger Games, Dirty Dancing, Expendables, and more. They will also focus on Lionsgate’s rich catalogue of television properties including Mad Men, Power, Orange is the New Black and Weeds. Lionsgate partners with Millennium Media on The Expendables franchise and Twisted Pictures on the Saw franchise.

Lisa Marks Associates (LMA), a premier licensing agency, is pleased to announce an unprecedented collaboration between the beloved MoonPie brand and Finaflex, a leader in the functional food space. The two brands are teaming up to introduce Power Pie, a new protein snack inspired by the iconic MoonPie. Power Pie is a milk chocolate-covered, non-GMO, super-stacked protein snack built with all-natural ingredients that sandwich two soft & chewy cookies together with a creamy marshmallow filling, delivering 14 grams of Finaflex protein in every deliciously powerful pie! Both chocolate and vanilla varieties will be available initially, with more flavors to come.

Jazwares, a leading global toy company, has announced that two of the toy industry’s top powerhouse brands are teaming up, Squishmallows and Pokémon! Exclusively revealed at San Diego Comic-Con, the new Squishmallows x Pokémon collection is a collaboration with The Pokémon Company International, combining the loveable personalities of Squishmallows with the most iconic Pokémon in the franchise.

Spin Master Corporation, a leading global children’s entertainment company, has announced that it has entered into a global licensing agreement with Sony Interactive Entertainment (SIE). Spin Master will be the global master toy licensee for the SIE’s PlayStation brand and SIE-owned PlayStation titles, including but not limited to God of War, Horizon Zero Dawn, The Last of Us, and Uncharted, and will develop products in the action figure, collectible, playset, plush, roleplay, vehicles, RC, and games & puzzles categories.

Mattel, Incorporated has announced that it has entered into a multi-year agreement with SpaceX to create and market products that inspire children and collectors alike to tap into their inner space explorer. In 2023, Mattel will begin releasing SpaceX-inspired toys under its iconic Matchbox property. Simultaneously, astro-inspired collectibles will start to debut on Mattel Creations, Mattel’s collaboration and direct-to-consumer platform.

Novel Entertainment is teaming up with social enterprise Madlug to support the company’s mission to raise awareness of the value and worth of care experienced children, while helping them make their way with dignity. Under the collaboration, Novel Entertainment has donated its Horrid Henry brand to enable Madlug to create a backpack featuring the popular children’s entertainment property.

Mighty Jaxx, an award-winning future culture company announced an exclusive collectible in their new collection for Netflix’s Stranger Things 4, now streaming globally on Netflix. Mighty Jaxx’s Stranger Things 4 collection will tie in with the adventures of these characters who traverse between the human world and the Upside Down. Mighty Jaxx has released the first figure of the collection, this season’s newest villain Vecna, globally.

Discovery Channel, a member of the Warner Bros Discovery family of brands, is diving deep into Shark Week 2022 with merchandising partners. Airing Sunday, July 24 at 8:00PM ET/PT through Sunday, July 31 on Discovery Channel and discovery+ with an exciting lineup of 25 adrenaline-inducing original hours and original shark-themed programming, Shark Week, in its 34th year, is television’s longest-running and most anticipated summer event with Dwayne “The Rock” Johnson as its first Master of Ceremonies. This year’s consumer products program features new and returning partners across apparel, accessories, toys, gaming and publishing.

JAKKS Pacific, Incorporated has revealed Let’s Go, Yoshi, a perfect addition to any Super Mario collection. Standing at 12 inches tall, this figure has several interactive triggers and 13 points of articulation for tons of posing options. Kids and collectors ages 3 and up will have endless fun with Yoshi to activate his 20+ iconic sounds and music. Pat Yoshi’s nose to hear adorable sounds. Push down on Yoshi’s head for a super cool chomping action and sound. Other activation trigger points include Yoshi’s shell and feet, while his top spike activates his instantly recognizable music. Try lifting or laying down Yoshi to experience even more iconic motion-activated sounds.