The LEGO Group has announced the latest addition to the LEGO Super Mario Adult product line: the biggest LEGO Bowser to date, built from an incredible 2,807 pieces. LEGO Super Mario The Mighty Bowser building kit is a highly detailed recreation of the King of the Koopas, complete with controllable movements and the ability to launch a fireball, reflective of Bowser’s huge and powerful features.
WildBrain CPLG, one of the world’s leading entertainment, sport and brand-licensing agencies, has been appointed by Peanuts Worldwide as the exclusive licensing agent for the Peanuts brand in Asia-Pacific (APAC), bolstering the agency’s already growing business in the region.
LankyBox fans are receiving their greatest wish as the pair’s first retail toy line, in partnership with Bonkers Toys, hits shelves and websites July 2022. LankyBox is the most viewed YouTube gaming duo in the world and is consistently one of the highest ranked channels by views in the U.S. (Tubefilter 2022). The high-energy stars, Justin and Adam, along with their cast of animated characters including Boxy, Foxy, and Rocky, create the ideal content to anchor a top-selling toy line. With over 1.5 billion video views per month and 25 billion lifetime views, the LankyBox line is going to set the bar high for influencer-based collectibles.
Chick-Fil-A is partnering with Diane Alber to include five bestselling titles from her Scribble book series for the 2022 Kids meal book promotion. Alber is a prolific picture book author and illustrator whose titles regularly top Amazon’s best-selling lists. Her slate of over 50 children’s books address social-emotional learning topics and are on track to sell three million units in 2022.
Jada Toys, leading manufacturer of premium collectibles, has announced the launch of the interactive Transformers Converting Optimus Prime RC. This announcement marks the newest addition to the product line from the licensing partnership between Hasbro and Jada Toys.
Chefclub, the “eatertainment” brand, has announced three new publishing deals that will inspire chefs across Europe in 2022: in France, Chefclub launched its brand new Super Veggies illustrated kids cookbook; in Germany, Panini Verlags GmbH is launching a one-off, standalone Chefclub Kids magazine; and in Italy, Vallardi Editore is publishing a family cookbook.
World-renowned chef, restauranteur, entrepreneur and philanthropist Wolfgang Puck is expanding his global empire in a partnership with Genius Brands International, Incorporated (“Genius Brands” or the “Company”) (NASDAQ: GNUS), to create an all-new children’s brand, Wolfgang Puck’s Secret Chef Academy, for the worldwide marketplace.
WildBrain, a global leader in kids’ and family entertainment, has teamed up with Italian sports and lifestyle brand Ellesse and festival and streetwear clothing brand GoGuy for a limited-edition Teletubbies adult fashion collection to celebrate Pride 2022. The gender-fluid collection launched on Friday, June 24 and encompasses five colorful trend stories, reflective of each Teletubby character and a hero sticker print. The deal with ellesse was brokered by WildBrain’s dedicated licensing agency, WildBrain CPLG.
King Features Syndicate, a unit of Hearst and home to some of the world’s most popular entertainment characters, along with its local agent in Spain, Caravanserai, announced that gaming phenomenon Cuphead is building upon its successful international presence with a new apparel collection at ZARA, the Inditex Group’s popular apparel retailer.