Category: Licensing

Food Network star Molly Yeh is launching her first-ever kitchenware collection exclusively at Macy’s. Girl Meets Farm by Molly Yeh puts the fun in functional with a bright, whimsical and timeless collection of products curated by Molly to showcase her signature style. The line features cookware, bakeware, kitchen storage, food prep, textiles, cutlery and serve ware. In addition, it includes the line of “parent and me” kids’ mealtime products. Ranging in price from $9 to $129, the Girl Meets Farm by Molly Yeh collection is available on macys.com, Macy’s mobile app and at select Macy’s nationwide.

Spin Master is excited to announce their collaboration with Disney as the North American toy licensee for the new animated Disney Junior series, Firebuds. Spin Master will develop an innovative toy line that will include figures, vehicles, playsets and more, with an anticipated launch in Summer 2023.

Kilburn Live, the global market leader in creating large, branded, live event attractions with an emphasis on family entertainment, has announced the opening of the new immersive attraction The Search For Snoopy: A Peanuts Adventure. Created alongside Peanuts Worldwide, the Adventure will take fans of Charles Schulz’s world-renowned comic strip on a one-of-a-kind adventure inside the Peanuts world at Hawaii’s Ala Moana Center.

Falcon’s Beyond, a leading fully integrated global entertainment development company specializing in intellectual property (IP) creation and expansion, has announced a strategic partnership with BRON Studios, a leading global media, technology, and award-winning production company, to co-develop and co-produce multiple worldwide entertainment properties into feature films, episodic series, video games, Web3 activations, consumer products, and location-based entertainment experiences.

Jada Toys, leading manufacturer of premium collectibles, announces the expansion of its action figures product offerings with a new line of characters from some of the most loved entertainment properties at Capcom. Jada joins forces with global video game developer and publisher, Capcom, to collaborate, design and develop figures from the iconic Street Fighter and Mega Man franchises.

Lionsgate, the studio behind some of the world’s most iconic movie and television franchises, has announced it has appointed licensing leader IMG as its new and exclusive global agency for consumer products. In a multi-year agreement, IMG will work with Lionsgate to develop and expand strategic, multi-category consumer product programs for its blockbuster feature film franchises, including upcoming iterations of John Wick, The Hunger Games, Dirty Dancing, Expendables, and more. They will also focus on Lionsgate’s rich catalogue of television properties including Mad Men, Power, Orange is the New Black and Weeds. Lionsgate partners with Millennium Media on The Expendables franchise and Twisted Pictures on the Saw franchise.

Lisa Marks Associates (LMA), a premier licensing agency, is pleased to announce an unprecedented collaboration between the beloved MoonPie brand and Finaflex, a leader in the functional food space. The two brands are teaming up to introduce Power Pie, a new protein snack inspired by the iconic MoonPie. Power Pie is a milk chocolate-covered, non-GMO, super-stacked protein snack built with all-natural ingredients that sandwich two soft & chewy cookies together with a creamy marshmallow filling, delivering 14 grams of Finaflex protein in every deliciously powerful pie! Both chocolate and vanilla varieties will be available initially, with more flavors to come.

Jazwares, a leading global toy company, has announced that two of the toy industry’s top powerhouse brands are teaming up, Squishmallows and Pokémon! Exclusively revealed at San Diego Comic-Con, the new Squishmallows x Pokémon collection is a collaboration with The Pokémon Company International, combining the loveable personalities of Squishmallows with the most iconic Pokémon in the franchise.