Licensing News

Spin Master Announces Collaboration with Disney for New Animated ‘Firebuds’ Series

Disney Firebuds Spin Master

Spin Master is excited to announce their collaboration with Disney as the North American toy licensee for the new animated Disney Junior series, Firebuds. Spin Master will develop an innovative toy line that will include figures, vehicles, playsets and more, with an anticipated launch in Summer 2023.


From Emmy Award-winning creator and executive producer Craig Gerber (Disney’s Elena of Avalor and Sofia the First), Firebuds is set in a fantastical world where talking vehicles live, work and play with the humans who drive them. The music-filled series follows the children of first responders and their talking vehicle sidekicks as they learn what it means to be a hero.


“Kids are going to fall in love with the fun and fearless characters in Firebuds and Spin Master’s toy line will give fans ways to engage in and inspire play off-screen,” said Chris Beardall, President of Toys and Chief Commercial Officer at Spin Master. “Combining our standout product innovation and deep expertise in the category with the inspirational characters and their adventures; the fun will extend from show to shelf to playrooms.”