Category: Licensing

The Pokémon Company International, in partnership with Swedish endurance brand Craft Sportswear, has announced a new line of high-quality apparel featuring some of the most beloved Pokémon from the franchise. Trainers in the US, Canada and UK can prepare for battles to come with Craft Sportwear’s versatile tops, bottoms and accessories, available exclusively at Pokémon Center starting today.

Dan Dee International, LLC and its affiliate Animal Adventure, LLC (Dan Dee), global leaders in baby, pet, plush, and home décor products, and Afro Unicorn, a lifestyle brand representing women and children of color, announce a multi-year licensing agreement. Through this agreement, Dan Dee will create elevated plush and décor products based on the magical and inspirational Afro Unicorn characters and designs, set to launch at retail in 2023.

While Dad Jokes may get a bad wrap, Bazooka Candy Brands is giving Dad Joke enthusiasts everywhere a chance to join in a celebration of Dad Jokes through another fun Bazooka Father’s Day campaign. Bazooka Bubble Gum is known for its Bazooka Joe comics that feature wholesome, exaggerated punchlines in the classic spirit of the “Dad Joke.” 

Mentos and Chupa Chups, two of the most iconic names in the candy and chewing gum universe, have signed an agreement with Destra, a Brazilian brand licensing company, to expand the presence of their brands in the Brazilian market. Mentos, sold in over 130 countries, enjoys huge international brand awareness and is number #1 globally in the mint category. In addition, it is also the 3rd in candy and chewing gum. Chupa Chups, whose logo was designed by none other than Salvador Dali, has an impressive track record of licensing success cases around the world, such as shopping mall themes, clothing, cosmetics and accessories.

Warner Bros. Themed Entertainment on behalf of DC, and Spyscape are delighted to announce the opening of Batman x Spyscape, a brand-new interactive experience that will drop fans into the heart of a Gotham City mystery, with public previews beginning on June 8th in New York City. Fans will be able to sign-up online at spyscape.com.

Licensing International has announced the six companies selected to participate in the 2022 Diversity & Inclusion Accelerator Program.

·Blmrbl (Baltimore, USA)
Blmrbl (“Blue Marble”) is a social shopping platform enabling global pop culture fan communities to buy and sell officially licensed merchandise online. Blmrbl provides a wide range of diverse products for minority fan communities and grading authentication services for the preservation of pop culture collectibles.

·FanBase Africa (Cape Town, South Africa)
Fanbase Africa is a print-on-demand, direct-to-consumer eCommerce company that sells licensed music and sports merchandise to fans across the world. (fanbaseafrica.co.za)