Category: Licensing

As part of a Walmart-led environmental initiative, the 14’ plush version of I Care Bear (Ages 4+) is being introduced to the world to celebrate Earth Day, with a beanie version to follow in August 2022. I Care Bear is here to remind us how important it is to take care of the Earth. He encourages us to recycle, reduce waste, and walk or ride our bikes when we can. He’s always there to make sure his friends care for the environment. For this nature-loving bear, there is no greater joy than keeping our earth clean for generations to come. I Care Bear is made of approximately 94% recycled polyester, and his box is made from 100% recycled paper and printed with eco-friendly soybean ink. Upon launch, I Care Bear was selected as the “Unlock the Magic” winner for the NAPPA Parenting Product Awards.

Brand Central, a top 10 licensing agency and brand consultancy, is highlighting its roster of clients and its diversity of services at  Licensing Expo 2022 in Las Vegas. For the past 20+ years, Brand Central has specialized in brands that are driving cultural conversations in the pop culture zeitgeist.  A few of the leading CPG brands the agency is featuring include Mars Wrigley, the largest confectionery company in the world, with a portfolio of iconic brands such as M&M’S, Snickers, Twix, Dove, Skittles, Starburst, and Hubba Bubba, and Kraft Heinz, the third largest food company with beloved global brands such as Oscar Mayer, Heinz Ketchup, Kraft Macaroni & Cheese, Jell-O and Kool-Aid.  The latest client joining the roster is Bimbo Bakeries USA which includes popular brands such as Entenmann’s, Little Bites, Thomas, Boboli, and many more.  The agency is also working with a roster of many other cult favorite food and beverage brands including: Tapatio Hot Sauce, Cap’n Crunch and Takis.

MGM Consumer Products announced that they will host the third annual virtual licensing summit on May 3rd, following-up on the success of the previous years’ event. Exciting plans, upcoming initiatives, and sneak peeks will be unveiled for iconic brands including Pink Panther, Wednesday, Creed III, Vikings: Valhalla and more. In addition, MGM plans to discuss how the studio’s licensing division is building out its popular sci-fi and horror portfolios and reimagining those categories with the expansion of Midnite Movies and the introduction of Sci- Fi Stories. MGM will also spotlight several other iconic properties, including Pink Panther’s 60th anniversary and the expansion of licensing programs around Creed III, Wednesday and Vikings: Valhalla tied to recent and upcoming series and movie debuts.

Kubota Tractor Corporation and Crayola announced a partnership to inspire the next generation of business owners, builders, farmers, do-it-yourselfers, and leaders by highlighting the unique and creative role that machines play in building and shaping communities. Kids across the country are encouraged to dream big through a myriad of national partnership activities, including experiencing an immersive, interactive event touring Crayola’s hands-on family attractions; a special edition Kubota Coloring & Activity Book; classroom activities and educational content; and at-home crafts.

JAKKS Pacific, Incorporated (NASDAQ: JAKK), leading toy and consumer products manufacturer, has announced the new AirTitans Jurassic World Massive Attack T. Rex R/C coming to online retail in Spring, ahead of the theatrical release for Jurassic World Dominion in June 2022.

KIDZ BOP, the #1 music brand for kids, is back on the road this summer with a brand-new tour, KIDZ BOP LIVE 2022. In partnership with Live Nation, KIDZ BOP will bring its highly-anticipated pop concert for kids (and their parents!) to 28 cities across the U.S., kicking off in Stamford, CT on July 19. Back by popular demand, the KIDZ BOP Kids will return to iconic venues like Hollywood Bowl, Jones Beach Theater, PNC Bank Arts Center, and Red Rocks Amphitheatre, with additional stops in Atlanta, Chicago, Dallas, and more. Tickets go on sale starting Friday, April 22 at 10am local time. For tour dates and ticket information, visit www.KIDZBOP.com and Ticketmaster.com.

Multi-brand toy company TCG Toys is bringing back the hugely successful and bendable 90s heritage action figure line, Bend-Ems, to retail shelves this Fall. For the die-hard collector and new fans, Series 1 will feature top licenses and characters to collect, including Sonic the Hedgehog, Miraculous: Tales of Ladybug & Cat Noir, and SpongeBob SquarePants, with more to come!