Licensing News

Neopets Launching Official Neopian Cookbook in 2023

Neopets Cookbook

JumpStart, the parent company of Neopets, is launching their first Neopets cookbook inspired by the Neopian world. Neopets has partnered with Publisher Andrews McMeel to extend the magic of the nostalgic online game to kitchens around the world. Set to launch in Spring of 2023, the first Neopets cookbook will be available for purchase wherever books are sold worldwide.


The announcement comes on the heels of a series of big licensing deals for Neopets. The brand recently partnered with Upper Deck to reveal an exclusive Neopets trading card collection, and a collaboration with Cakeworthy brought a whole new level of merchandise to Neopets fans.


“We have always been focused on pushing the envelope for Neopets by finding exciting licensing opportunities,” said Colleen Gilday, SVP Licensing & Marketing, Carlin West Agency. “It is a priority for us to give passionate Neopets fans evolving ways to interact with the world and characters they love. The cookbook is a natural extension of that and we could not be more excited!”


The recipes were carefully developed with special attention to the in-game food, history, storylines and themes of Neopia, while being accessible to beginner cooks and experts alike. Readers can follow along the pages for a host of recipes perfect for each meal of the day.


“Over the last few years, we’ve been so impressed by our Neopets community as they used their love of Neopets to cook their own Neopets-inspired recipes,” said Michaela Thompson, Marketing Manager of Neopets. “Time and time again, they have inspired us to think of exciting ways to extend the world of Neopets. We’re really honored to bring this cookbook to life and can’t wait to see what our community will create.”


“We’re thrilled to be a part of this exciting new launch with the Neopets team,” said Kirsty Melville, President and Publisher of Andrews McMeel Publishing. “The world of publishing is more innovative than ever and we see that here with concepts from a virtual game coming alive in a tangible cookbook.”


Neopets fans have long been watching the world of Neopia on their screens, feeling the excitement as they complete challenges or rediscover their Neopets after some time. The cookbook will extend that sensory experience, bringing the element of taste to the Neopian universe and allowing fans to immerse themselves in new ways.