Purpose Toys LATIN unveils Latinistas, World’s First All-Latina Fashion Dolls at Major Retailers
Purpose Toys, the nation’s largest and fastest growing culture-driven toy company has announced the historic launch of Purpose Toys LATIN, a cultural-focused division founded with the goal of uplifting and celebrating the Latino community. The division has launched “Latinistas,” the world’s first and only all-Latina fashion doll line sold market-wide at major retail. “Latinistas” is “Una Celebración de la Cultura Latina!” Designed to reflect the beauty and diversity of the Latino community, Latinistas boast a variety of skin tones, eye colors, hair colors, varying hair textures, diverse facial features, diversity in heritage, backgrounds, and aspirational interests. Latinistas awaken toy aisles with a dose of cultural authenticity, in a historically culturally ambiguous toy market.