WildBrain, a global leader in kids’ and family entertainment, is continuing to build on the accelerating fandom for its enduringly popular Teletubbies franchise through the launch of a new resortwear collection from luxury New York-based designer, The Blonds. The collection—which includes swimwear, a tote bag, beach towel and beach wrap—is available in four vibrant colours inspired by the iconic Teletubbies palette, capturing the silhouetted figures in purple for Tinky Winky, yellow for Laa-Laa, green for Dipsy and red for Po. The line was unveiled on June 11 during a glamorous catwalk show at PARAISO Miami Swim Week. The partnership was secured by global agency, WildBrain CPLG, which will also be presenting licensing opportunities for the Teletubbies at this week’s International Licensing Expo (June 13-15) from stand F214.
Co-founded by Designer Phillipe Blond and Creative Director David Blond, The Blonds is best known for creating collections that are glamorously over the top with a rebellious twist. Alongside showcasing the new Teletubbies collaboration, yesterday’s PARAISO Miami Swim Week catwalk show by The Blonds included an appearance of their spectacular Teletubbies corset, initially designed for the House of Teletubbies: Big Hugs LA pop-up, which took place in May at the World of Wonder headquarters. Following the runway show, the Teletubbies costume characters were invited to The Blonds’ VIP after-party to mingle with the fashion world, including leading influencers, fashion icons and media.
Melissa Goodrich, Director, Franchise Management at WildBrain, said: “We’re thrilled to be partnering with The Blonds to bring the Teletubbies to Paraiso Swim to unveil our latest collab. For over 25 years, the Teletubbies have resonated with audiences young and young-at-heart with their joyful exuberance and over-the-top playfulness. Working with The Blonds, an iconic duo who are known for their over-the-top glam designs, has been the perfect partnership to bring the Teletubbies into the swim space, with a collection that celebrates Tinky Winky, Dipsy, Laa-Laa and Po!”
Phillipe Blond and David Blond said: “The Teletubbies are fun and colorful and full of magic! We’re thrilled to be able to partner with them for our debut Paraiso Miami Swim Week runway show!”
The collaboration with The Blonds expands WildBrain’s growing portfolio of fashion-forward partnerships and activations for the Teletubbies. Recent collaborations have included a smash hit collection from celebrated British designer Christian Cowan plus appearances at DragCon in London and LA. A fashion-focused pop-up also took place in May at World of Wonder’s Gallery Space along the Hollywood Walk of Fame, featuring Teletubbies items from The Blonds, Christian Cowan, ONCH, The Hundreds, GoGuy, Koi Footwear, A Leading Role and more.
On screen, a wave of live-action and animated Teletubbies content also continues to build popularity around the world and extend the brand to new audiences. A reimagined live-action Teletubbies series (26×12’), narrated by Emmy-nominated actor Tituss Burgess (Unbreakable Kimmy Schmidt), launched on Netflix in December 2022, and a new CG-animated show Teletubbies Let’s Go! (52×5’) produced by WildBrain Spark’s digital studio also launched last fall on the official Teletubbies YouTube channel.