Category: News

PlayMonster Group LLC, a leading international toy and game company, and Hasbro Inc., a toy and game company, have announced that PlayMonster will continue to support the Spirograph brand as part of their global growth strategy aimed at bringing the beloved spiral designing toy to even more aspiring artists worldwide. For decades, Spirograph has been an iconic toy captivating the attention of generations of children and adults alike, helping users to draw, design, and play in creative, engaging ways using its wheels, precision rings, and colored markers. This continuation of the brand’s licensing partnership with PlayMonster comes as a direct result of the company’s work to date, which has furthered the Spirograph name by expanding upon the brand’s long-standing reputation. The partnership will help ensure its continued legacy for years to come.

Global independent animation studio ZAG has signed with Wells Enterprises, the world’s largest family-owned and managed ice cream company for the first Miraculous water ice facebar in the U.S. The announcement was made by Lisa K. Foster, Senior Vice President, Licensing, North America, ZAG. For more than 100 years, Wells Enterprises has been producing high-quality, premium packaged frozen dairy desserts that bring joy to consumers around the U.S. Wells produces over 200 million gallons of ice cream and other frozen desserts each year for their popular brands–Blue Bunny, Halo Top, Bomb Pop and Blue Ribbon Classics.

Jazwares, one of the world’s fastest-growing toy companies, is squishing in all the fun at this year’s Licensing Expo Las Vegas with its sensational lifestyle property, Squishmallows. As the #1 plush property in the U.S. and second best-selling toy brand overall, the phenomenal popularity of Squishmallows has propelled world-class licensee collaborations across fashion, gaming, and lifestyle categories, adding to its illustrious portfolio of more than 65+ best-in-class licensing partners.

Scentco Inc, a renowned U.S. toy designer and distributor, has entered into a strategic partnership with United Talent Agency (UTA) to exclusively represent its hit new franchise, Bedtime Defenderz, for all programming and publication deals. Following the successful launch of the Bedtime Defenderz toy brand last year, Scentco is quickly expanding the property’s halo to include a 12-episode animation series on YouTube that will premiere in Fall 2023, as well as a children’s bedtime book series with audiobook versions. The company has also announced plans for adding licensing partners in bedding, bedtime apparel, home goods, stationery, and accessories to complement the brand’s core assets and make Bedtime Defenderz the must have brand for bedtime routines.