Universal Products & Experiences (UP&E) is the driving force behind one of the fastest growing brands in the preschool space, celebrating global expansion and major milestones for DreamWorks Animation’s Gabby’s Dollhouse.
Following its retail launch in 2021, UP&E is celebrating an impressive one million dollhouses sold of the award-winning Gabby’s Purrfect Dollhouse, brought to market by leading global children’s entertainment company Spin Master, master toy licensee for the franchise. Additionally, the playset was named the #1 overall item in the ITPS Supercategory in the U.S. for 2022 (Circana/ Retail Tracking YTD 2022). Gabby’s Dollhouse is resonating with fans worldwide, reporting year-over-year growth and ranking as the #5 Preschool Toys property globally and the #2 Preschool Toys license in the U.S. and Australia (Circana/ Retail Tracking Service YTD Apr’23).
The digital eco-system is also showing no signs of stopping. The Gabby’s Dollhouse YouTube channel recently surpassed over one billion lifetime views; the Gabby’s Dollhouse app, also created by Spin Master, has over 23 million downloads globally (available in 19 languages, 175 countries); and music downloads have surpassed 135+ million streams (with playlists in 15 languages).
“There’s incredible excitement and momentum around Gabby’s Dollhouse,” said Shannon Vacca, Senior Vice President Franchise Strategy, Universal Products & Experiences. “The series brings to life key themes of imagination, friendship and adventure, and this naturally extends into real-life play. Fans around the world have embraced Gabby’s Dollhouse so enthusiastically, and we couldn’t be more excited about celebrating one million dollhouses sold. We know there’s something really special about Gabby– with endless opportunities to surprise and delight fans through new content, engaging products, theme park events, innovative retail experiences and more.”
As part of UP&E’s strategic global expansion, Gabby’s Dollhouse consumer products have extended to all major categories including toys, publishing, fashion, home, food, beauty and care, games, tech and more, with newly announced global partnerships featuring marquee brands including Crayola and LEGO’s first-ever builder sets. Additionally, master toy partner Spin Master’s best-in-class, dollhouse eco-system will be launching its newest addition in August – introducing the Gabby Cat Friend Ship — bringing the magic of the new season’s cruisin’ in the SS Mercat to life.
Throughout the summer, Gabby is inviting fans to join her on a worldwide tour. UP&E, in partnership with DreamWorks Animation, has launched its first-ever global Gabby’s Dollhouse Gabby on the Go! retail tour. This immersive fan experience spans the U.K., France and then heads to the U.S. from summer through fall with coast-to-coast stops tied to major retailers as well as theme park activations at Universal Destinations & Experiences resorts.