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News

Douglas’ Softs Collection Continues to Grow, with 32 New Softs Coming in 2023

In February of 2021, at a time where everyone needed a hug, Douglas introduced the Softs’ Collection for the first time. Since then, the line has grown in popularity and numbers. This irresistibly soft, ultra-floppy and ultra huggable collection is expanding once again as the plush toy company and lifestyle gift creator adds 32 new Softs this year! Softs are available as a Mini or Original size. Minis range in size from 6” to 7.5” while originals range in size from 9” to 15”. This year will see 11 new Minis and 21 new original sizes. Douglas has gone well beyond the ordinary when it comes to detail. The fabric choices include texture and naturalistic, breed-specific coloring as well as whimsy.

News You're Hired

ZAG Appoints Former Paramount Exec Mark Kingston as SVP, Global Consumer Products

In response to accelerated global growth over the past two years at ZAG for the company’s flagship brand Miraculous – Tales of Ladybug and Cat Noir, and Ghostforce, which has been earning top ratings across Europe, ZAG has appointed respected industry executive Mark Kingston to the newly created role of Senior Vice President, Global Consumer Products. The announcement was made by Jeremy Zag, ZAG’s Founder and CEO.

Amuse Animation to Produce First Original Digital-Led Preschool Series from eOne

Amuse Animation, a boutique digital-centric animation studio, has entered an agreement with Hasbro entertainment studio, eOne to produce a digital-led animated series. The eOne deal marks Hasbro’s first collaboration with Amuse Animation, and their first ever original, direct-to-digital preschool project. “In an ever-changing media landscape, it is clear that digital-born properties are winning the hearts of children and families around the world now more than ever before. Hasbro has long been at the forefront of innovation in play and entertainment, and this move into digital-first IP generation will allow us to build fandom by reaching our audience directly via YouTube and learning from their viewing behavior in real-time,” commented Tom Hartley, VP of Digital Content at eOne / Hasbro. “With its strong positioning as a digital-first preschool animation studio and its rapid-response production, Amuse Animation is the perfect partner for this new endeavor.”

Events Licensing News

George Leon and Maca Rotter to Host 2023 Licensing International Excellence Awards

Licensing International is thrilled to announce that industry veterans George Leon and Maca Rotter will host the 2023 Licensing International Excellence Awards. With decades of experience, Leon and Rotter are beloved and respected experts in the global brand licensing industry. The pair will take center stage, microphones in hand, on June 12 at 6:00pm PST at the HyperX Arena Las Vegas at the Luxor Hotel & Casino. This marks the first time the Excellence Awards have been held at this flagship venue.

Brand & Lifestyle Licensing Awards 2023 (B&LLAs) Finalists Announced

The B&LLAs attracted a record number of entries this year, from companies large and small. All of the main product categories were judged by a panel that comprised of retail buyers from right across the spectrum including Argos, ASDA, Boots, Dunelm, FatFace, Home Bargains, John Lewis & Partners, JoJo Maman Bébé, Matalan, Moonpig, Morrisons, Mothercare, New Look, Next, Sainsbury’s, Selfridges, Specsavers, Tesco, TruffleShuffle, Vanilla Underground, Waitrose and WHSmith.

D&D Direct Reveals First Gameplay Trailer Featuring the Work of R.A. Salvatore in New Neverwinter Expansion, and More!

During the recent D&D Direct video presentation, Wizards of the Coast was excited to announce new partnerships that expand the breadth of the D&D brand from digital games to physical collectibles from top toy manufacturers Hasbro and WizKids. The first of these new partnerships is with Minecraft and the launch of a new Minecraft D&D DLC, available on the Minecraft Marketplace Spring 2023! “We’re incredibly excited to partner with Wizards of the Coast, to introduce a brand new, story-driven Dungeons & Dragons DLC to Minecraft! We can’t wait for the community to dive in and experience a blocky take on the world of D&D,” said Riccardo Lenzi, Senior Producer at Mojang Studios.

PlayMonster and Hasbro Announce Global Expansion

PlayMonster Group LLC, a leading international toy and game company, and Hasbro Inc, a global branded entertainment leader, have announced that PlayMonster will bring the entire Playskool brand to the company’s dynamic roster in 2024 as part of an overall global growth strategy delivering innovation and re-imagined classic play to preschoolers and their families around the world. With a clear vision, Playskool has helped generations of babies, toddlers, preschoolers and their families play together for nearly a century, representing quality, trust and memorable play experiences that help define a child’s early years.

ZAG and Build-A-Bear Workshop Partner on Make-Your-Own Miraculous Ladybug Bear

Global independent animation studio ZAG has signed with Build-A-Bear Workshop, Inc (NYSE: BBW), a multi-generational global brand best known for its bear building experience and the creation of personalized “furry friends” for the first Miraculous Ladybug official plush bear. The announcement was made by Jeremy Zag, Founder and CEO, ZAG. Just like Marinette harnesses the power of creation, children across North America and the UK will have the power to create and personalize their own Miraculous Ladybug Bear. Featuring soft grey fur, blue eyes, and ladybug paw pads, the first-ever Miraculous Ladybug Bear is all set to save Paris from evil. The bear can be personalized with costumes, outfits, and accessories to make an epic gift for any Miraculous – Tales of Ladybug and Cat Noir fan.

Rainbow Studios Selects ChizSix Marketing & Media as Agency of Record for Winx Club

Rainbow Studios, one of the world leaders in the entertainment industry, has named ChizSix Marketing & Media as its Agency of Record (AOR) for the critically-acclaimed Winx Club brand. Some “fairy” exciting news has landed for the team at ChizSix Marketing & Media, as the Toronto-based agency begins its partnership with Italy-based Rainbow Studios and the team behind Winx Club. Known as one of the first animated series to feature a diverse cast of empowered female characters, Winx Club has been celebrated by a worldwide audience of millions since its first airing in 2004. The Winx Club intellectual property has extended its presence into the realms of apparel, beauty, stationary, and more. With an eager global fanbase, more news, announcements, and exciting campaigns on the way, ChizSix Marketing & Media is primed and ready to support the pop culture brand with reliable expertise in public relations, influencer relations, community building, and event planning.