Events Licensing News

George Leon and Maca Rotter to Host 2023 Licensing International Excellence Awards

Licensing International Logo nine new board members Carla Silva Rebecca Tatlock Industry Study 2022 Sustainability Committee 2023 George Leon

Licensing International is thrilled to announce that industry veterans George Leon and Maca Rotter will host the 2023 Licensing International Excellence Awards. With decades of experience, Leon and Rotter are beloved and respected experts in the global brand licensing industry.


The pair will take center stage, microphones in hand, on June 12 at 6:00pm PST at the HyperX Arena Las Vegas at the Luxor Hotel & Casino. This marks the first time the Excellence Awards have been held at this flagship venue.


Leon founded California-based Cakewalk Entertainment in 2017. He previously spent 16 years making magic at Sony Pictures Entertainment, most recently serving as EVP of Consumer Marketing for global branded entertainment, licensing, and product placement. Leon has also worked with the teams at Saban Entertainment and Camelot Licensing.


Rotter is the president and CEO of La Panaderia Licensing and Marketing, which she founded in 2016. She previously served as Executive Director of Televisa Consumer Products and has also lent her experience and expertise to the teams at BouncyNet and the Mexican Brand Licensing Association (PROMARCA).


“I am thrilled to join George as a co-host of the Licensing International Excellence Awards and honor the incredible nominees,” Maca Rotter said. “This past year has seen some fantastic products and partnerships, and I can’t wait to shine a spotlight on our industry’s hard work.”


“I am beyond excited to be back as host of the Licensing International Excellence Awards and to be joined by the amazing Maca Rotter,” George Leon said. “I can’t wait to celebrate this year’s winners and pay tribute to the wonderful work being done by our global community.”


The Licensing International Excellence Awards recognize outstanding achievements and innovation in the licensing industry around the world.


Doors will open at 5:00pm PST, with networking and hors d’oeuvres until 6:00pm PST. Tickets for the event are free and bag check will be available. The event’s dress code is cocktail.


Sponsors for the Licensing International Excellence Awards include Alibaba, Jazwares, Spaceport, and Spirit Halloween.


Registration for the 2023 Excellence Awards will open on April 25 for nominees and on May 8 for all attendees. Licensing Expo will take place from June 13-15 at the Mandalay Bay Convention Center and registration is available online.