Category: News

Kroeger Inc, a leading wholesale distributor, announced an expanded distribution agreement with Jazwares Costume Play division to provide sales and domestic inventory support within Canada and the United States specialty and mid-tier accounts for the 2023 season. “‘We are honored and excited to expand our sales and distribution relationship with Jazwares, one of the leading and the fastest growing toy manufacturers in North America,” said Grant Chapman, President of Kroeger Inc. “Jazwares Costume Play’s product line has proven in its inaugural year to be a game-changing force in the Halloween and costume play realm. Jazwares’ offerings are unmatched in terms of design and quality, and Kroeger is thrilled to be extending our relationship. This year, we look forward to bringing these great products to costume and party retailers in Canada and the United States.”

JAKKS Pacific, Inc, a leading toy and consumer products manufacturer, unveils a collectible world of knitted plush friends, Ami Amis, launching February 1, 2023 at Walmart nationwide. But wait, who are these cuties? Ami Amis is an immersive world of cozy, knitted characters designed to delight. Our plush friends are inspired by all the joys in life. Food. Music. Animals. Nostalgia. Some friends are cute, some are quirky, and all of them are thrilled to be a part of your tight-knit crew. Every wave of the collection contains 30 friends that collectors of all ages will be excited to play with and display. The collection will range from Common to Rare to Ultra Rare designs. Each character comes with a tag (with a fun back story) and a collector guide for all the designs in the collection. Look out for the Ultra Rare characters featuring a special holographic sticker on their hangtag – because they’re that cool.

MGA Entertainment (MGA) has triumphed at the UK Toy Industry Awards, taking home Doll of the Year Award for its Rainbow High Spring 2022 collection. This marks the fifth consecutive win in the UK Toy Industry Awards for MGA – and the first Doll of the Year win for Rainbow High. Since launching in 2020, Rainbow High – a fashion doll and entertainment brand – has continued to go from strength-to-strength. According to NPD data, Rainbow High was the number one best-selling Fashion Doll YTD 2022 and number three Doll property in the UK YTD December 2022. It was also the No.11 Best Selling Toy for the same period. Rainbow High also has its own animated series on YouTube and Netflix, which has racked up over one billion views worldwide to date.

Fan favorite fidget brand, NeeDoh, launches the seasonal collection this Spring, beginning with two Valentine’s Day NeeDoh designs followed by multi-season drops throughout the year. A juggernaut in the fidget world, NeeDoh has built a reputation for creating high quality, satisfying and interactive products of all shapes and sizes.

Sesame Street for Military Families is launching new digital resources in English and Spanish, highlighting simple strategies for self-care and emotional well-being in military families. These new resources have been made possible by the generous support of Amazon Web Services (AWS), which shares Sesame Workshop’s deep commitment to military families.

The Rubik’s Cube just got a new look: a greener, eco-friendly one, that is! It’s the same iconic puzzle readers know and love, created with sustainability in mind. Rubik’s Re-Cube is the first 100% recycled Rubik’s 3×3 Cube, made from 100% recycled ABS plastic and packaged in 100% recycled cardboard. It is FSC certified, meeting the top criteria for sustainability standards. The Rubik’s Re-Cube is an example of Spin Master’s Playsponsible initiative. The company is committed to creating magical play experiences for children and their families while also being responsible custodians of the world these children will one day inherit.