Licensing News

Firefly Brand Management Jumps Into the New Year with New Client “Sunny Bunnies”

Sunny Bunnies Firefly

Firefly Brand Management is proud to announce that it has been appointed by Media IM Incorporated, LTD as the North American licensing agent for the CGI pre-school and popular YouTube comedy animated series Sunny Bunnies.


Targeting kids 3–6-year old’s, Sunny Bunnies (is comprised of 7 seasons 26 x 3:30), are five fluffy bunnies named Turbo, Big Boo, Shiny, Iris and Hopper who can appear anywhere there is light. The Bunnies always bring joy and happiness, beaming down to explore new and exciting locations, finding fun and mischievous games to enjoy. Fast-paced, funny and colorful, these five friends (including two sisters) all have distinct characteristics which children can easily recognize and grow to love. Sunny Bunnies are all about having fun, friendship, discovery, working together and of course, having a good giggle.


Commencing immediately, Firefly will seek new key partnerships in all major categories including toy and plush.


Initially launched on YouTube in 2015, Sunny Bunnies is broadcast in more than 160 countries internationally on both traditional TV channels and streaming on top platforms that include: Netflix, Amazon Prime, Tubi, Roku, Kiddoodle TV and many more. The series boasts 4+ billion views across all YT channels and is supported by an extensive social media campaign.


“This adorable series has maintained an outstanding performance record with its viewers since its launch,” noted Cynthia Modders, CEO, Firefly Brand Management. “These stories and all of the Sunny Bunnies characters are truly magical while being featured in a safe and creative environment which translates to an enormous amount of potential for a variety of consumer products across so many categories. We look forward to bringing these characters to life in new toys, games, and more.”


“We are thrilled to be working with Firefly Brand Management on Sunny Bunnies” commended Gavin Metcalfe, Brand Licensing Director for Media IM. “We were impressed by their enthusiasm for the brand and its prospects in North America, together with their track record for tenacious deal making and years of experience. The brand is going from strength to strength in the USA, with double-digit growth in 2022 on YouTube compared with the previous year!”


Firefly Brand Management is a full-service global brand management and licensing agency specializing in entertainment, interactive, technology, art and lifestyle properties. The company provides domestic and international licensing programs, product development, and offers dedicated marketing and business management services.