News

MGA Entertainment Logo-MGAE Survey
News
Survey by MGA Entertainment Reveals the Hottest Toys and Trends of the Holiday Season

MGA Entertainment (MGA) one of the largest and fastest growing privately held toy and entertainment companies in the world – and maker of popular brands like L.O.L. Surprise!, Rainbow High, Little Tikes, Bratz, and more – has announced new survey data exploring the gifting dynamic between gift givers and recipients this holiday season. To kick off the season of shopping, the MGA survey of 2,000 American gift givers, conducted by OnePoll on behalf of the brand, revealed that the key to gift giving this holiday is, above all else, the element of surprise.

The Tern Cyber Group Studios
Entertainment News
Cyber Group Studios’ The Tern is Most Attended Screening at Cartoon Forum

Cyber Group Studios’ new action-adventure-packed series, The Tern, was the #1 attended screening program at Cartoon Forum, the annual conference held September 19-22 this year in Toulouse, France. Cartoon Forum is Europe’s biggest showcase for animation and TV series. One of the most anticipated French projects on the market, The Tern, a series that blends European and Japanese graphic styles, screened on Tuesday, September 20, to a crowded theater of viewers. The show was the lead series among the 80 animated TV projects submitted this year from 19 European countries, totaling 473 hours of content, and garnered a phenomenal response from the public, potential partners, and press.

Aspire WildBrain CPLG Lyle & Scott
Licensing News
Aspire by WildBrain CPLG Knits Multi-Territory Representation Deal with Lyle & Scott

ASPIRE, the dedicated Corporate & Lifestyle division of world-leading licensing agency WildBrain CPLG, has secured multi-territory rights for the British heritage brand Lyle & Scott. Under the deal, ASPIRE will represent Lyle & Scott in the UK and Eire, Europe, MENA, the US, Canada and Australia, with scope to explore additional territories, such as Asia. The partnership will focus on extending the brand into broader categories, including luggage, leather goods, watches, jewelry, fragrance, personal care, gifting, pet accessories, NFTs, gaming, experiential activations and co-branded collaborations.

SodaPup Lick Mat
Events News
SodaPup Duckies Lick Mat Selected as Finalist for Pet Product News Editor’s Choice Award

SodaPup Founder and CEO, Adam Baker announced that the SodaPup Duckies lick mat has been selected by Pet Product News as a Finalist for their annual Editor’s Choice Awards.
“We’ve had a tremendous response to our emat lick mat products in the past year and we are working hard to keep innovating in this category.” Baker said. “The Duckies lick mat is part of a growing collection of lick mats designed for use in the tub. These products feature suction cups on the back which can be used on the side of the tub, on the fridge, or on smooth flooring such as tile.” Baker noted.

Yu-Gi-Oh Dark Magician Adidas
Licensing News
Yu-Gi-Oh! and Adidas Join Forces to Create and Launch New Footwear Styles

Get ready to unleash the ‘Duel Magic’ as the universes of adidas and Yu-Gi-Oh! have collided; spilling out an array of marvelous monsters, stripes, spells, trefoils, traps and most incredibly, a fresh deck of footwear, ranging from high-energy sneakers to fashionable sandals. The announcement was made by Jennifer Coleman, Vice President of Licensing Marketing, Konami Cross Media NY, Incorporated, a subsidiary of Konami Digital Entertainment, which manages the Yu-Gi-Oh! brand outside of Asia.

Step2 Logo
News
Step2 Launches New Signature Collection Just in Time for the Holidays

Step2, the category leader in play kitchens, push cars, water tables, playhouses and climbers, is celebrating 30 years of experience with the introduction their new Signature Collection of play products just in time for holiday gifting. The new Step2 collection includes an Adventure Camper, a Ride Along Scooter, a Rain Showers Splash Tub and a Rocket Swing for Two. The new products feature modern design ethos to accompany any indoor or outdoor aesthetic and will provide countless hours of play for little ones.

Play-Doh Nickelodeon Slime
Licensing News
Play-Doh, Nickelodeon, and Paramount Consumer Products Partner to Create Iconic Slime Line

Play-Doh, the trusted #1 brand in arts and crafts, Nickelodeon, and Paramount Consumer Products announce their partnership to create the ultimate and iconic Slime for kids and adults. Have the slime of your life with the satisfying sensory experiences of the 2023 product line up including a variety of slime textures, big volume, and customizing kits. Products will be available on January 1, 2023, at most major retailers with prices ranging from $5.99 – $24.99 USD, with the line-up expected to launch in the US, Canada, and Latin America.

Nerfball Logo
News
Hasbro Announces the NERF Brand’s First Official Sport ‘NERFBALL’ with Donald Driver

Hasbro, Incorporated, a global branded entertainment company, has unveiled the NERF brand’s first-ever officially organized team sport, NERFBALL. Since 1969 when the beloved brand was first introduced to the world with the original NERF ball, dozens of iterations of NERF have been created across consumer products categories from sports items to blasters, apparel and much more. With several in-person and digital experiences, sports collaborations and the recent launch of Murph, the brand’s first-ever mascot, NERF has transformed itself into a true active play lifestyle brand. What started with a simple NERF ball more than 50 years ago comes full circle through a cutting-edge competitive sport, NERFBALL.

NERF Logo
Licensing News
Hasbro Unveils Strategic Partnerships with MrBeast and Luka Dončić to Launch New NERF Pro Gelfire & Social Content

Hasbro, Incorporated, a global branded entertainment company, has announced NERF brand partnerships with massive digital creator, MrBeast, AKA Jimmy Donaldson and big-time philanthropist and basketball All-Star, Luka Dončić. The 2-year partnership with MrBeast kicks off this fall, bringing NERF together with one of YouTube’s most-viewed creators of all time through another exciting social content campaign. The popular creator and NERF are also working together on a NERF blaster collab to be revealed and launched for preorder. NERF has been rapidly rising in the digital space, being the first Hasbro-owned brand to join TikTok last year that continues to pump out fun, hilarious and unique content. By collaborating with such a prolific content creator, the brand is sure to keep fans buzzing.