News

Beyblade X
News
ADK Emotions NY Inc and T-Licensing Inc Announce Global Launch of New ‘Beyblade X’ Series During 25th Anniversary

On National Beyblade, also known as 3-2-1 Day, ADK Emotions NY Inc and T-Licensing Inc revealed the global launch of Beyblade X. After a successful premiere in Asian territories in 2023, Beyblade X will showcase new animation and exclusive experiences for Beyblade fans. Hasbro Inc., a long-standing partner, will release Generation 4 products worldwide later this year. “Bey-fans around the world have embraced 3-2-1 Day, and this year, we’re especially thrilled to celebrate with the generations of fans, as we kick off our 25th anniversary,” said a representative from , ADK Emotions NY. “With the highly-anticipated U.S. launch of the Beyblade X animation series this summer, Bladers will be ready to battle like never before!”

Willow 360
News
Willow Innovations Unveils Willow 360 with Even More Support for Pumping Moms
Willow Innovations, Inc. (Willow), the Femtech leader disrupting the breastfeeding and pumping industry for more than a decade, today unveiled Willow 360, elevating its leak-proof pumping technology with an enhanced connected and integrated app experience and unmatched, personalized services to support mom’s breastfeeding journey.   Formerly Willow 3.0, the rebranded Willow 360 is the only breast pump to offer moms the ultimate in pumping flexibility, freedom, and control. Fully in-bra…
American tourister Perfetti Van Melle chupa chups
Licensing News
Chupa Chups and American Tourister Rock the Sweet Travel Collection!

Perfetti Van Melle Licensing is thrilled to unveil an extraordinary collaboration between American Tourister and Chupa Chups, bringing together two iconic brands to infuse our travels with a burst of joy and excitement. Inspired by Chupa Chups’ “Live the Flavor” attitude, this collection embodies the bold street influences and urban vibes of American Tourister. Each piece features playful designs where iconic flavors meet kaleidoscopic colors, resulting in trendy, functional and high-quality travel accessories.

Hape Learn with Lights Piano
News
Hape Learn With Lights Piano Wins Circana’s Top-selling Toy Award

Hape International, the premier German educational toy brand and leader in development and manufacturing of high-quality wooden toys build to last, has received Circana’s Toy Industry Award for the Top-Selling Toy in the Musical Instruments class for the Learn With Lights Piano. The Learn With Lights Piano is recognized as the number one selling toy in the U.S. according to Circana’s 2023 Global Toy Industry Performance awards.

MGA rainbow high fifth
Entertainment News
Rainbow High Debuts “Rainbow World” in an All-New Fifth Season of the Hit Rainbow High Series

MGA Entertainment, one of the largest and fastest growing privately held toy companies in the world, has announced the premiere of the fifth season of its hit animated series based on No. 1 fashion doll in 2023, Rainbow High, available globally on YouTube March 22 and offered in many languages on Rainbow High localized YouTube channels. The new season, “Rainbow World,” produced by MGA Entertainment and animated by Pixel Zoo Australia, is set to feature a fantastical take on the Rainbow High storylines and characters that kids and families know and love. The brand continues to demonstrate its commitment to growing in a way that keeps play value, creativity and themes of confidence and self-esteem top of mind with its Spring products and the launch of imaginative new entertainment content.

Sesame Street Zingo!
News
ThinkFun Announces Newest Game: Sesame Street Zingo!

ThinkFun Sesame Street Zingo!, the most recent addition to the award-winning and best-selling Zingo! line, is now available for purchase on Amazon. Beloved by parents, kids, teachers and speech therapists alike, Zingo! brings fast-paced excitement and learning to the classic game of Bingo. Now with a Sesame Street twist, Sesame Street Zingo! introduces a new Cookie Monster Zinger – the Zingo! tile dispenser – and more from the world of Sesame Street.

Fugglers
News
ToyMonster Unleashes Brand New Fugglers from the Laboratory, Delightfully Disturbing and Ready to Wreak Havoc in the U.S.

ToyMonster, in partnership with Addo Play and Libertas, announced the newest launch of Fugglers with the Laboratory Misfits Edition, available for a limited time at Walmart stores and Walmart.com. With a cult-like fan following, Fugglers are funny-ugly plush monsters, on a mission to ruin lives and warm hearts with their mischievous antics and straight-up bonkers appearance.

moosh-moosh hooded blankets starlight buddies
News
Moosh-Moosh Reveals Hooded Blankets and Starlight Buddies for Spring 2024

When you create the world’s softest plush buddies to cuddle with, what would be the next snuggly step? Moosh-Moosh debuts two Spring 2024 Collections with Hooded Blankets and Starlight Buddies. A total of twelve new characters from Drac The Dragon Starlight Buddy to Caticorn Hooded Blanket are in stock and ready to join you on the couch, at bedtime or tucked inside an overnight bag for an oh-so-comfy adventure. The Hoodie Blankets are meant to be worn from head to knee. The twist is their one-size-fits-all is perfect for kidults who miss that comfort of wrapping themselves in softness. It’s like a blankie for a very big kid or grownup! Colorful and kooky, there are six personalities to choose from: pink Caticorn (part meow, part unicorn); chalk colored Llamacorn; sea blue Shark; yellow/orange Pug; green toothy Dinosaur and cloud covered Panda.

Mattel Adventure Park 2026 Kansas
News
Mattel Adventure Park Kansas City Set to Open 2026

Mattel, Inc, through a licensing partnership with Epic Resort Destinations, has announced plans for a second Mattel Adventure Park location in an all-new entertainment resort destination located in Bonner Springs, Kansas. The all-new, family-friendly themed entertainment destination is set to open in 2026, with plans to break ground later this year. Mattel Adventure Park Kansas City will offer the highly anticipated attractions of Mattel Adventure Park Glendale, Arizona, including fully themed Hot Wheels roller coasters such as the Hot Wheels Bone Shaker: The Ultimate Ride and the Hot Wheels Twin Mill Racer. Designed to delight fans of all ages, the Hot Wheels Bone Shaker themed ride will feature the famous hot rod’s skull design, while the double-looping Hot Wheels Twin Mill Racer guarantees a serious adrenaline boost for all riders.