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Playwise Partners FAO Schwarz
News
MerchSource Names Playwise Partners PR Agency of Record for FAO Schwarz

MerchSource, a leader of ideation, design and distribution of consumer products, announced PlayWise Partners, LLC as their Public Relations Agency of Record for FAO Schwarz. PlayWise Partners will oversee global communications for the brand, including the portfolio of FAO Schwarz toys and the flagship retail store at Rockefeller Plaza in New York City.

word tag mrs wordsmith
Gaming News
Mrs Wordsmith Launches ‘Word Tag’ in a Fierce Move to Revolutionize Digital Learning

Mrs Wordsmith, the award-winning play-to-learn company proudly launches Word Tag, an adventure-filled video game that uses missions, rewards, and hilarious character narratives to help kids ages 7-13 boost their vocabulary and learn up to 1,000 new words each year! With only 15 minutes of daily gameplay, kids will add 3 new words to their vocabulary, helping them achieve academic excellence from reading and writing to comprehension exams!

Mapp Trap Legal Briefs EnforceWatch
News
MAPP Trap Teams Up With Freeborn & Peters LLP to Remove Gray-Market Sellers

On the heels of launching their co-hosted podcast series, LegalBriefs, addressing online brand protection, MAPP Trap has just announced another great partnership with Chicago law firm, Freeborn & Peters, LLP. Effective immediately, MAPP Trap compliance clients will be able to escalate policy enforcement efforts by having Cease & Desist letters sent to unauthorized, gray-market sellers from a powerful firm.

Enterprise TOMY Star Trek
Licensing News
TOMY and Paramount Collaborate on Crowd-Funded Classic Star Trek NCC-1701 U.S.S. Enterprise

TOMY has announced that a large-scale crowd-funded Star Trek NCC-1701 U.S.S. Enterprise will be available for pre-order starting June 7, 2022, through July 8, 2022. Based on the starship from the original 1960s series, this offering for Star Trek fans creates a unique opportunity to own the definitive version of the iconic starship.

Slinky Ukraine Just Play Toy Foundation
News
Just Play and The Toy Foundation Partner to Launch Blue and Yellow Special Edition Slinky to Support the Ukrainian Community

Just Play, a leading global consumer products company, announced the release of a Ukraine Relief Special Edition Slinky in partnership with The Toy Foundation (TTF) to provide humanitarian aid for Ukrainian children and families. The blue and yellow Slinky is available now at Amazon, Meijer, and other retailers for $5, with 100% of profits funding Ukraine relief efforts through TTF’s Emergency Relief Fund.

Darby Zahradnik ASTRA PlayMonster
News You're Hired
PlayMonster’s Darby Zahradnik Joins ASTRA Board of Directors

PlayMonster is proud to announce the appointment of Darby Zahradnik to the American Specialty Toy Retailing Association’s (ASTRA) Board of Directors. This appointment supports the company’s continued commitment to serve specialty toy retailers in North America. Zahradnik will serve on the Board of Directors for a three year term, serving through 2025. 

Looney tunes What's Up Block
Licensing News
Nifty’s and Warner Bros. to Launch ‘Looney Tunes: What’s Up Block?’, a Unique Story-Driven Blockchain Program

Nifty’s, the platform for NFT-powered fan communities, and Warner Bros. Consumer Products are partnering once again, taking their collaboration to a whole new level, with the launch of an all-new story-driven blockchain program that will engage Looney Tunes fans like never before! Looney Tunes: What’s Up Block? will use digital art as a new medium for storytelling, creating a fresh narrative for the Looney Tunes franchise that will be revealed through NFTs.