News Archives - Page 241 of 770

News

Mrs Wordsmith Launches ‘Word Tag’ in a Fierce Move to Revolutionize Digital Learning

Mrs Wordsmith, the award-winning play-to-learn company proudly launches Word Tag, an adventure-filled video game that uses missions, rewards, and hilarious character narratives to help kids ages 7-13 boost their vocabulary and learn up to 1,000 new words each year! With only 15 minutes of daily gameplay, kids will add 3 new words to their vocabulary, helping them achieve academic excellence from reading and writing to comprehension exams!

Hello Kitty: Super Style Goes on a Global Adventure

Hello Kitty: Super Style, an original 3D animated children’s program based on Sanrio’s iconic Hello Kitty franchise has secured its first pre-sales following a raft of deals secured by the producers Watch Next, Monello and Maga Animation Studio and distributor Kids First.

MAPP Trap Teams Up With Freeborn & Peters LLP to Remove Gray-Market Sellers

On the heels of launching their co-hosted podcast series, LegalBriefs, addressing online brand protection, MAPP Trap has just announced another great partnership with Chicago law firm, Freeborn & Peters, LLP. Effective immediately, MAPP Trap compliance clients will be able to escalate policy enforcement efforts by having Cease & Desist letters sent to unauthorized, gray-market sellers from a powerful firm.

TOMY and Paramount Collaborate on Crowd-Funded Classic Star Trek NCC-1701 U.S.S. Enterprise

TOMY has announced that a large-scale crowd-funded Star Trek NCC-1701 U.S.S. Enterprise will be available for pre-order starting June 7, 2022, through July 8, 2022. Based on the starship from the original 1960s series, this offering for Star Trek fans creates a unique opportunity to own the definitive version of the iconic starship.

Just Play and The Toy Foundation Partner to Launch Blue and Yellow Special Edition Slinky to Support the Ukrainian Community

Just Play, a leading global consumer products company, announced the release of a Ukraine Relief Special Edition Slinky in partnership with The Toy Foundation (TTF) to provide humanitarian aid for Ukrainian children and families. The blue and yellow Slinky is available now at Amazon, Meijer, and other retailers for $5, with 100% of profits funding Ukraine relief efforts through TTF’s Emergency Relief Fund.

PlayMonster’s Darby Zahradnik Joins ASTRA Board of Directors

PlayMonster is proud to announce the appointment of Darby Zahradnik to the American Specialty Toy Retailing Association’s (ASTRA) Board of Directors. This appointment supports the company’s continued commitment to serve specialty toy retailers in North America. Zahradnik will serve on the Board of Directors for a three year term, serving through 2025.

Nifty’s and Warner Bros. to Launch ‘Looney Tunes: What’s Up Block?’, a Unique Story-Driven Blockchain Program

Nifty’s, the platform for NFT-powered fan communities, and Warner Bros. Consumer Products are partnering once again, taking their collaboration to a whole new level, with the launch of an all-new story-driven blockchain program that will engage Looney Tunes fans like never before! Looney Tunes: What’s Up Block? will use digital art as a new medium for storytelling, creating a fresh narrative for the Looney Tunes franchise that will be revealed through NFTs.

News

Schleich Redefines Purpose and Brand Story with New Global Campaign

Parents who witness children playing with schleich toys know there is much more to the brand than what can be seen from the store shelf. They’ve seen kids pick up the brand’s iconic animal characters and playsets and get drawn into unseen, magical worlds of story and imagination. As the beloved global brand enters its 87th year, it is redefining its mission and branding to align with this higher purpose, rich history and enduring connection to childhood joy. With a new mission of “creating characters and sets that let kids’ imaginations run wild,” a global brand reset begins with values that include sparking the storyteller in all of us, championing the limitless possibilities of free play, recognizing that there are always more stories to be told and setting children on a playful path of learning and discovery.

Licensing News

Record Number of Retailers Gather at Licensing Expo 2022

Licensing Expo 2022, organized in partnership with industry trade association Licensing International, drew thousands of attendees from the world’s most reputable retailers and licensees, with the number of retailers in attendance rising 42% from the 2019 event, marking record growth for Licensing Expo.