Rainbow Loom has announced the appointment of Ryan Rzeznik as Vice President of Sales. This addition, along with the recent appointment of Chris Tidwell as CEO, will continue the rejuvenation of the Rainbow Loom brand that took the industry by storm in 2014. Rzeznik will focus on Rainbow Loom brand and assortment expansion across North America and the globe.
Prior to joining Choon’s Design, Rzeznik was with American Plastic Toys for 13.5 years, serving as the Director of Sales, Marketing, and Logistics. Rzeznik’s retail relationships expand across most customers in North America, and will leverage his experience to drive growth for this iconic brand.
“Ryan brings strong retail experience to go with a can do attitude and passion for doing things right,” Tidwell stated. “We expect great things from him. So does he!”