Leading toymaker Jazwares announced that it has entered into a multiyear global master toy licensing agreement with Uplift Games to create a toy line based on the popular game Adopt Me! Enjoyed by millions on the Roblox platform and playable on mobile, tablet, PC, and Xbox, Jazwares brings the excitement of Adopt Me out of the Metaverse and into the physical world.
Mattel, Incorporated has promoted 20-year company veteran Sanjay Luthra to Executive Vice President and Managing Director in the EMEA region. The announcement was made by Mattel President and Chief Commercial Officer Steve Totzke, to whom Luthra reports.
Welcoming another cat to the family is easier than ever as PetSafe brand, a global leader in pet product solutions, is expanding its line of pet waste management products with the addition of the Multi-Cat Litter Box. Extra-large in size and designed for multi-cat families, the newest PetSafe litter box offers plenty of space for cats to share.
Kingsmen Creatives Limited, a leading communication design and production group in Asia Pacific, the Middle East and North America, announced that Kingsmen Xperience, Incorporated, its United States location-based entertainment focused subsidiary, together with Hasbro, Incorporated a global play and entertainment company, will be opening the first North American location of Nerf Action Xperience and the world’s first Planet Playskool kids experience at Westfield Garden State Plaza in Paramus, New Jersey in the United States. Both indoor entertainment centers, slated to open late 2023, will feature multiple activity zones, food & beverage areas, and retail stores that will engage and involve all visitors into the action and fun.
Moose Toys has announced David Norman, a well-known and highly respected industry veteran, joins the company as Global General Manager, Games. Norman will be based out of the company’s US headquarters in El Segundo, Calif. beginning Monday, May 23.
NBCUniversal’s Brand Development division is celebrating all families and the happy chaos of parenthood with the launch of its infant and toddler brand, Welcome to the Universe Baby! — delivering modern, trend-driven collections inspired by fan-favorite NBCUniversal characters, stories, and culture-defining moments.
Cloudco Entertainment, owner of iconic entertainment brand Care Bears, is pleased to announce that its newest 2D animated incarnation of The Care Bears – Care Bears: Unlock the Magic – has started production on six new 22-minute specials for the Cartoonito preschool block on HBO Max and Cartoon Network. Simultaneously, season 1 of Care Bears: Unlock the Magic (48 x 11’ + 2 x 22’) has been extended into early 2027 for the linear and streaming platforms.
Funko Games has announced the upcoming Disney Hocus Pocus Tricks and Wits Card Game as part of the company’s annual halfway to Halloween celebration. The Sanderson Sisters are awake and brewing up trouble for Funkoween!
Falcon’s Beyond Global, LLC, a trailblazing, global entertainment company that specializes in intellectual property (IP) creation and expansion, has announced details of Falcon’s Central, the first of its new signature destinations merging retail, dining, and entertainment. Falcon’s Central connects guests with world-renowned brands through a multitude of entertainment experiences, amenities, content, and merchandise. These extensive complexes will reside at the epicenters of destination resorts that are owned and operated by Falcon’s Beyond.