Category: News

Kilburn Live, a global market leader in branded live entertainment, has revealed a partnership with Mattel, Incorporated for a new upcoming immersive attraction – World Of Barbie. Created alongside the leading global toy company, the interactive exhibition will allow fans the unique opportunity to step directly into Barbie’s inspiring world where they can explore her iconic Dreamhouse, walk down her neighborhood streets into various interactive rooms, and even sit in her one-and-only, life-sized Camper Van, fabricated by the team at West Coast Customs.  

Surge Licensing, an entertainment IP development company th­­­­­at grows brands into multi-platformed entertainment and product licensing programs, has signed TOMY—a global market leader in innovative pre-school toys—as the global master toy partner for Diane Alber’s A Little SPOT book series, a market leader in social emotional learning content that parents, teachers, and children look to for compelling characters and experiences.

BBC Studios, distributor and licensor for the Emmy Award-winning international preschool sensation Bluey, has appointed Tycoon as its licensing agent for South and Central America, helping to further extend the footprint of the global hit throughout the region.

Licensing International has announced a partnership with BetterHelp, offering a new series of benefits available to members just in time for Mental Health Awareness Month, which takes place in May.