OnChain Studios Announces Global, Multi-Year Partnership with Mattel for its Cryptoys NFT Platform

cryptoys mattel logo

OnChain Studios has announced a global, multi-year partnership with Mattel for its Cryptoys NFT platform, a new generation of digital toys that live on the blockchain. The partnership, OnChain Studios’ first and only with a toy company, will bring Mattel’s iconic brands into a collectible, interactive world through Cryptoys’ expansive and playable universe, ushering in a new era for the toy and game industry on the Flow blockchain. Unlike static NFT projects, Cryptoys are animated, playable collectibles that come to life the moment they’re unwrapped.


“Mattel shares our deep passion and innovative mindset for creating the future of play for the next generation,” said Will Weinraub, CEO and Co-Founder of Cryptoys parent company OnChain Studios. “Playable and interactive NFTs will be the first foray into Web3 and blockchain for millions of people, and we want Cryptoys to be the on-ramp that makes it fun and easy for everyone to collect and play.”


“As owners of one of the largest portfolios of children and family entertainment franchises in the world, and as the first toy company to launch NFTs, we see incredible opportunity in the Metaverse for our cherished brands and iconic IP,” said Richard Dickson, President and COO of Mattel. “Mattel is continually stretching and scaling our brands to find the bridges between traditional toys and what’s next. We are excited to be expanding in this fast-growing space and to be the only toy company partner on the Cryptoys platform, giving fans of all ages new ways to be inspired by the Mattel brands they love.”


Cryptoys’ summer 2022 launch will feature original character drops, followed soon by the first of many Mattel drops, including some of the company’s most beloved and iconic brands and characters.