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Licensing News
Dr. Seuss Enterprises Continues to Rapidly Grow by Expanding Its Licensing Program in Canada

Dr. Seuss Enterprises, a leading global children’s entertainment company, has announced today the expansion of its licensing portfolio in Canada, focusing on some of their most beloved properties within a variety of categories including accessories, home and kitchen decor, food, games, puzzles and more.

Spin Master Steam Initiative Future of Play
Entertainment News
Spin Master Launches STEAM Initiative to Inspire Children and Families to Learn Through Play
  Spin Master Corp. (TSX:TOY) (www.spinmaster.com), a leading global children’s entertainment company, is launching a STEAM-inspired initiative giving children and families hands-on learning activities that replicate the art and science of toy-making. Available at Future-of-Play.SpinMaster.com, these DIY activities take a look behind the curtain, showing kids how their favorite toys are made with simple, playful, hands-on STEAM experiences designed to inspire a future generation of play. Just in time for…
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Licensing News
Epic Storyworlds Inks Promising New Deal With Huge! Play

Epic Storyworlds, innovator in kids entertainment and sister company to Epic Story Media, has strategically invested in global, direct-to-fan premium play company, HUGE! Play to bring the disruptive GameBud technology to more characters and stories. GameBud takes fan-favorite gaming characters, and personifies them in 3D as two-way game gear that connects to games and interacts with players in real time.

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Cra-Z-Art to Devote 1 Million Square Feet of Manufacturing Space to Produce Toys “Made in America”

Cra-Z-Art, a prime manufacturer and leader in trendy toy, art and school supplies, announced today that they will increase production by opening a second state-of-the-art manufacturing facility in Jacksonville, Florida. The company continues to significantly increase production of goods made in the U.S.A.

Genius of Play Once Upon a Playtime
Entertainment News
The Genius of Play Launches “Once Upon a Playtime” Podcast

The Genius of Play, The Toy Association’s nonprofit initiative dedicated to helping parents raise healthy and happy kids through play, today announced the launch of “Once Upon a Playtime”, a first-of-its-kind storytelling podcast that invites listeners to rediscover the value of play through real-life, personal stories of actors, artists, entrepreneurs, and more.

LEGO New Factory
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The LEGO Group Announces Plan for New Carbon Neutral Factory in Vietnam to Support Long-Term Growth

The LEGO Group today signed a Memorandum of Understanding with Vietnam Singapore Industrial Park Joint Venture Company Limited (VSIP) to build a new carbon neutral factory in Vietnam. The facility is planned to be the company’s first carbon neutral factory, and will include investments in solar energy generation.  

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News You're Hired
Moose Toys Expands Leadership with Two Internal Promotions

Moose Toys is celebrating two senior internal promotions, solidifying their top tier leadership team moving into 2022. Industry veteran Ronnie Frankowski will take on the newly created role of Chief Commercial Officer (CCO) and Belinda Gruebner will elevate to the role of Chief Marketing Officer (CMO), both effective immediately.

Squishmallows Slippers
Licensing News
Popular Squishmallows Expands as a Powerhouse Global Lifestyle Brand with Cross-Category Licensing Program

Jazwares, a global leader in toys and licensing, along with its Kellytoy subsidiary, has unveiled an expansive Squishmallows® consumer products licensing program supporting the plush brand sensation. On the heels of a monumental milestone of 100 million Squishmallows sold, Jazwares is teaming with best-in-class licensees making Squishmallows one of the fastest growing global lifestyle brands for fans, families, and collectors around the world.

Jakks Pacific Kids Skate Free
Licensing News
RC Rock n’ Rollerskate Dolls by JAKKS Pacific Sponsors ‘Kids Skate Free’ This Holiday Season

JAKKS Pacific is officially a sponsor for the Roller Skating Association’s Kids Skate Free Program for holiday 2022. JAKKS Pacific is committed to improving the lives and well-being of children, making a sponsorship with Kids Skate Free a perfect way to give back to the community this holiday season. Kids Skate Free’s goal is to provide kids and families an outlet to improve physical and mental health while having fun in a safe and affordable environment. Children learn early the benefits of staying healthy and in good physical condition. Enjoyment is the key ingredient to every sport or exercise program, especially for kids – and roller skating is fun for ALL ages!