Licensing News

PlayMonster Brings Award-Winning Bluey License to New Activities in 2022

PlayMonster Bluey

Australia’s favorite Blue Heeler pup, Bluey, will be coming to exciting new brands in 2022, as PlayMonster announces a strategic licensing agreement with BBC Studios in 2022. Bluey has won the hearts of families around the world since it first launched in Australia in October 2018, and has quickly become a global hit. Now families in North America can share their love for Bluey with the award-winning license making its debut with Hasbro’s Spirograph and 9 Story Brands’ Colorforms.


New products in 2022 will include:


Bluey Spirograph Cyclex Studio | Ages 5+ | $19.99 | Spirograph has made it possible for aspiring artists to create intricate geometrical designs using STEAM principles for over 50 years, and now this iconic, award-winning brand will inspire creativity with a new generation through the Spirograph Cyclex Studio featuring Bluey! This non-slip frame and self-advancing stencil wheel makes it easy for young artists to draw intricate Spirograph designs, and now they can have Bluey and Bingo help them along the way! Each unique character-shaped tool comes with Bluey branded stickers to enhance designs and make creating art fun for the whole family.


Bluey Spirograph Cyclex Clips | Ages 5+ | $5.99 | Draw amazing Spirograph designs on the go with Spirograph Cyclex Clips, featuring Bluey! Take your favorite Bluey characters wherever you go by adding your Spirograph Cyclex Clips to backpacks, jackets, bags and more! When it’s time to get crafty, unclip the Spirograph drawing tool which combines the wheels together, and show off your love for Bluey while making beautiful drawings.


Bluey Colorforms Boxed Playsets | Ages 3+ | $9.99 | Colorforms repositionable sets have inspired creative expression, imaginative storytelling, and fun for over 70 years, and now a generation of preschoolers can connect with the brand through their love for Bluey! Bluey Colorforms Boxed Playsets come with over 100 reposition-able Colorforms pieces, 2 play scenes, and idea guide featuring Bluey!


Bluey Colorforms Travel Sets | Ages 3+ | $4.99 | Colorforms Travel Playsets, let families take Bluey on-the-go! With over 50 reposition-able pieces, double-sided scenes, and a resealable pocket, families can have fun creating anywhere with Bluey Colorforms Travel Sets!


PlayMonster products featuring the Bluey license will be widely available across retail, starting early 2022. For more information visit


PlayMonster Bluey