Carter’s, Inc. (NYSE: CRI), the largest branded marketer in North America of apparel exclusively for babies and young children, today announced its iconic brand OshKosh B’gosh as the first-ever kids apparel sponsor of TIME, TIME for Kids and Nickelodeon’s second annual Kid of the Year. The highly anticipated initiative celebrates young change makers who are making a positive impact on society.
Novel Entertainment has partnered with P2 Games to develop and launch a new racing game for its internationally renowned Horrid Henry brand. Targeting kids aged 6+ and families, ‘Horrid Henry’s Krazy Karts’ will initially be available exclusively from the Nintendo eShop on Nintendo Switch worldwide from Friday 21st January.
Oregon-based Hog Wild Toys, LLC has welcomed Steve Markey as the new Vice President of Sales and Marketing for North America, it was announced today by Jy Liao, president. In his new role, Markey will take the reins on all marketing initiatives and lead the Hog Wild North American sales teams with a strong directive to focus on the novelty foundation of the company.
Moose Toys a leading innovator in the toy industry, revealed today the highly-anticipated first-look at its new Octonauts toy line, launching August 2022. In partnership with Silvergate Media, Moose will release a range of vehicles, figures, plush and playsets based on the popular animated TV property “Octonauts” and its latest new series, “Octonauts: Above & Beyond,” to preschool toy aisles nationwide. Moose will continue the Octo-fun with line expansions, including new characters, vehicles and more, in late 2022.
Red Toolbox, kids’ toy brand and licensee of the popular Stanley, Jr. line of children’s toys, has announced its new line of licensed toys for kids, Tasty Jr., a line of new kitchen toys for kids inspired by the social food network’s hit recipes and line of kitchenware.
King Features Syndicate, a unit of Hearst and home to some of the world’s most popular entertainment characters, announced that it is growing its global licensing programs for Popeye and Olive Oyl with a slate of new innovative partnerships. The expansion extends across the promotions, food and beverage categories and includes new territories, partners and product lines that honor the legacy of King Features’ classic characters from the extensive Popeye universe, including Olive Oyl and Wimpy.
Cloudco Entertainment, owner of the beloved heritage brand, Care Bears, announces a wave of new deals as the loveable, huggable bears spread sharing and caring across Care-a-Lot, and beyond. New consumer product deals will start launching at the start of 2022, and throughout the year, as the brand celebrates its 40th Anniversary with collaborations spanning across multiple categories including fashion, accessories, homeware, cosmetics, games, crafts, seasonal, travel, and the metaverse.
Award-winning independent animation studio ZAG has signed a global licensing agreement with Tel Aviv based PMI for a line of collectibles, impulse, stationery and school supplies for the global hit series Miraculous – Tales of Ladybug and Cat Noir. The new merchandise is scheduled to debut at retail in Summer 2022. The announcement was made by Julian Zag, EVP, Global Operations and Head of Consumer Products, ZAG.
Spotify (NYSE: SPOT) has announced an exclusive multi-year agreement featuring some of the most beloved voices within the kids’ entertainment space. Through this initiative, Spotify will partner with CoComelon, the #1 kids channel on YouTube which garners over 4.2 billion views per month, produced by Moonbug Entertainment for a new podcast, CoComelon Storytime. The show will be followed by a mix of other original and exclusive “homegrown” shows, including Gardenkeeper Gus, 100 Cinderellas, and Deep Blue Sea. This colorful array of exciting new content will be available to parents on the main Spotify app within the Family and Kids Hub, as well as on the Spotify Kids app, exclusive to Spotify Premium Family subscribers.