VP Racing Fuels Revs Up Hot Wheels Licensing Deal
VP Racing Fuels and Mattel have struck a licensing agreement for Hot Wheels diecast cars and trucks displaying the VP Racing brand name and logo.
VP Racing Fuels and Mattel have struck a licensing agreement for Hot Wheels diecast cars and trucks displaying the VP Racing brand name and logo.
Spin Master has established Spin Master Ventures, which aims to use strategic minority investments to accelerate growth in its three creative centers — toys, entertainment, and digital gaming.
Sarah Maizes — a former executive at the Jim Henson Company — was named senior director of development and executive producer by Herschend Entertainment Studios (HES).
The Forest Stewardship Council (FSC) has recognized Mattel with a 2021 Leadership Award for its use of FSC-certified products. In 2020, Mattel achieved 97% recycled or FSC-certified content in the paper and wood fiber used in its products and packaging.
Roblox publisher Gamefam is partnering with Wind Sun Sky to adapt its game Twilight Daycare as a digital series.
The limited edition LEGO Collection x Target — an assortment of home goods, pet products, toys, apparel, accessories, and more — launches in December.
WowWee is kicking off a new partnership with Roblox game publisher Gamefam with a line of dolls based on the game Twilight Daycare.
Adventerra Games has appointed France Mer to the newly created position of director of marketing, to lead and implement brand marketing strategies for the company’s line of games.
Basketball and entertainment franchise the Harlem Globetrotters (HGI) are launching a U.S. and U.K. licensing program that will be led by Retail Monster.