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News

IMC Toys Taps Toy Industry Veteran Michael Pisors as Their New Head of Marketing in North America.

IMC Toys appoints Michael Pisors as the new Head of Marketing as the company seeks to further its growth in the North American market. In his new role, Pisors is responsible for managing brand marketing strategies for all properties supported in the North American market, inclusive of Cry Babies, the #1 growth driver in the Special Feature Nurturing Doll category, as well as Cry Babies Magic Tears, VIP Pets and Bloopies. In addition to growing the existing business, he will work to expand IMC’s portfolio by overseeing the creation of new brands from point of conception through launch, as well as the development of powerful consumer and retail marketing campaigns.

WildBrain CPLG MENA Representation Kicks Off with FC Bayern München and Paris Saint-Germain FC

WildBrain CPLG, one of the world’s leading entertainment, sport and brand licensing agencies, has grown its prestigious roster of high-profile football club brands in MENA, signing representation for globally recognised clubs FC Bayern München and Paris Saint-Germain FC (PSG), which is managed by Fanatics, a global leader in licensed sports merchandise.

House Monsters From Luki Lab Launch Their First Book

House Monsters are coming to a bookshelf near you! The world of House Monsters is expanding with its first ever book House Monsters: The Birthday Party! Fans first were introduced to the Luki Lab soft plush characters earlier this Fall, and since then have been able to learn more about the adorable creatures through custom YouTube content. The book is the latest initiative from the brand that teaches kids not to be afraid of things that go bump in the night!

Licensing News

Dr. Seuss Enterprises Continues to Rapidly Grow by Expanding Its Licensing Program in Canada

Dr. Seuss Enterprises, a leading global children’s entertainment company, has announced today the expansion of its licensing portfolio in Canada, focusing on some of their most beloved properties within a variety of categories including accessories, home and kitchen decor, food, games, puzzles and more.

Spin Master Steam Initiative Future of Play

Spin Master Launches STEAM Initiative to Inspire Children and Families to Learn Through Play

Spin Master Corp. (TSX:TOY) (www.spinmaster.com), a leading global children’s entertainment company, is launching a STEAM-inspired initiative giving children and families hands-on learning activities that replicate the art and science of toy-making. Available at Future-of-Play.SpinMaster.com, these DIY activities take a look behind the curtain, showing kids how their favorite toys are made with simple, playful, hands-on STEAM experiences designed to inspire a future generation of play. Just in time for…

Epic Storyworlds Inks Promising New Deal With Huge! Play

Epic Storyworlds, innovator in kids entertainment and sister company to Epic Story Media, has strategically invested in global, direct-to-fan premium play company, HUGE! Play to bring the disruptive GameBud technology to more characters and stories. GameBud takes fan-favorite gaming characters, and personifies them in 3D as two-way game gear that connects to games and interacts with players in real time.

Cra-Z-Art to Devote 1 Million Square Feet of Manufacturing Space to Produce Toys “Made in America”

Cra-Z-Art, a prime manufacturer and leader in trendy toy, art and school supplies, announced today that they will increase production by opening a second state-of-the-art manufacturing facility in Jacksonville, Florida. The company continues to significantly increase production of goods made in the U.S.A.

The Genius of Play Launches “Once Upon a Playtime” Podcast

The Genius of Play, The Toy Association’s nonprofit initiative dedicated to helping parents raise healthy and happy kids through play, today announced the launch of “Once Upon a Playtime”, a first-of-its-kind storytelling podcast that invites listeners to rediscover the value of play through real-life, personal stories of actors, artists, entrepreneurs, and more.

The LEGO Group Announces Plan for New Carbon Neutral Factory in Vietnam to Support Long-Term Growth

The LEGO Group today signed a Memorandum of Understanding with Vietnam Singapore Industrial Park Joint Venture Company Limited (VSIP) to build a new carbon neutral factory in Vietnam. The facility is planned to be the company’s first carbon neutral factory, and will include investments in solar energy generation.