ViacomCBS Partners with Melissa & Doug
ViacomCBS Consumer Products (VCP) and Melissa & Doug, the purpose-driven global toy brand, have signed an exclusive licensing partnership to deliver PAW Patrol® and Blue’s Clues & You! co-branded toy product lines for Fall 2021. The toys will be designed to educate and empower preschoolers through active engagement with a focus on problem solving and creative thinking. This global partnership with ViacomCBS is the largest licensing agreement Melissa & Doug has ever signed, marking…
