Wild Republic Announces Republic Rescue Campaign for Toy Fair
Wild Republic has announced Republic Rescue, a new cause marketing campaign dedicated to education and animal rescue funding at New York Toy Fair.
American Plastic Toys Appoints Ryan Rzeznik Director of Sales and Marketing
American Plastic Toys has announced that Ryan Rzeznik, former National Sales Manager, has been promoted to Director of Sales and Marketing.
New Tech-Toy Company, Abacus Brands, Launches at Toy Fair
Steve Rad has announced the founding of Abacus Brands, a new tech-toy company based in Seattle, WA, dedicated to bringing fun to STEM learning exercises for kids.
Jazwares Releases First Details on BLACKPINK Collectibles and Toys
At New York Toy Fair, toy company Jazwares is unveiling a first look at a new line of collectibles and toys inspired by K-pop group BLACKPINK.
VTech Debuts Go! Go! Cory Carson Toys, Based on Netflix Preschool Series
VTech announced the introduction of the new Go! Go! Cory Carson toy line, based on the animated preschool series, available on Netflix.
VTech To Showcase Kid-Friendly Tech at Toy Fair with KidiZoom Creator Cam and Myla’s Sparkling Friends
VTech is showcasing the KidiZoom Creator Cam, which allows children to create their own videos, and Myla’s Sparkling Friends at Toy Fair.
PlayWise Partners Launches at Toy Fair New York
PlayWise Partners has launched an integrated communications agency. Kicking off at Toy Fair New York, PlayWise Partners will represent YULU.
Hasbro and Disney Extend Strategic Merchandising Relationship for Marvel and Star Wars
Hasbro and Disney announced a renewal of Hasbro’s rights under its strategic merchandising relationship for Disney properties Marvel and Star Wars.
Godzilla vs. Kong Licensees Announced Across Categories
Playmates has been named master toy partner, with forthcoming products themed to Godzilla vs. Kong, among an expansive roster of licensing partners.