Funrise Toys is featuring new brands including the BFF Bright Fairy Friends, as well as extending their existing product lines.
MGA Entertainment announced new, eco-friendly initiatives focused on L.O.L Surprise! and a new Little Tikes line made from post-consumer and post-industrial resin.
Factory Entertainment will debut a new line of reduced scale replica collectibles from Masters Of The Universe, Aquaman, Wonder Woman, and Lord Of The Rings.
Wild Republic has announced Republic Rescue, a new cause marketing campaign dedicated to education and animal rescue funding at New York Toy Fair.
Steve Rad has announced the founding of Abacus Brands, a new tech-toy company based in Seattle, WA, dedicated to bringing fun to STEM learning exercises for kids.
At New York Toy Fair, toy company Jazwares is unveiling a first look at a new line of collectibles and toys inspired by K-pop group BLACKPINK.
VTech announced the introduction of the new Go! Go! Cory Carson toy line, based on the animated preschool series, available on Netflix.
VTech is showcasing the KidiZoom Creator Cam, which allows children to create their own videos, and Myla’s Sparkling Friends at Toy Fair.
Playmates will display several all-new 2020 product lines based on hit entertainment properties, including Power Players and Disney Frozen 2.