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Tetris Goes Kawaii with Hello Kitty

Sanrio and Tetris announced a multi-year partnership to collaborate on games and merchandise. Their first entry brings Tetris and many of the Sanrio characters together in a new online game set to debut June 3. In addition, the companies will introduce a new co-branded style guide at Licensing Expo, June 4-6 in Las Vegas, which will be available for interested licensees worldwide, in categories such as apparel, cosmetics, stationery…

Recall Issued for Fisher-Price Rock ‘n Play Sleeper

Fisher-Price upgraded its warning to a voluntary recall on the Rock ‘N Play Sleeper in the U.S., at the urging of the American Academy of Pediatrics and a new analysis from Consumer Reports. In Canada, the Rock ‘n Play Soother continues to be sold.

The Build-Up Continues: Minecraft Movie Sets Date for 2020

The Minecraft movie has officially set a premiere date. On March 4, 2022, the film will become a reality. Fans have anxiously awaited the announcement since production was first announced in 2014. Dates have previously been tossed out since Warner Bros. acquired the rights to the film in 2014—around the same time Minecraft creator Mojang was acquired by Microsoft. It’s original release date had been set for May 24,…

TCG Toys Unveils New Rubik’s Cube-Inspired Puzzles

TCG Toys will launch Rubik’s-branded jigsaw puzzles featuring trademarked square die-cut pieces. The new Rubik’s collection will go on sale this fall, ahead for Rubik’s 40th anniversary celebrations in 2020. “Rubik’s Cube is known the world over for its colorful 3D puzzle Cube that has confounded puzzlers for years and now TCG is ‘twisting’ Rubik’s game play even further with jigsaw puzzles featuring pieces that are all the same…

This New Masterchef Junior Cookbook is Milk Bar-Approved

Clarkson Potter, a division of Penguin Random House, will publish the second Masterchef Junior cookbook. Masterchef Junior Bakes! will include a foreword written by Masterchef Junior judge Christina Tosi, the chef, founder and owner of Milk Bar. The 100 recipes in MasterChef Junior Bakes! celebrate creativity, technique and embrace simple-to-sophisticated and sweet-to-savory baked goods. Young bakers will learn how to cream butter for Vanilla Bean Sugar Cookies, shallow-fry dough for…

Get a Whiff of Bunch O Balloons Rotten Eggs!

ZURU’s new Bunch O Balloons Rotten Eggs Surprise! Stink Balloons! stinks up the water balloon warfare as the follow-up to its award-winning water balloons.

ChizComm, Beacon Media Hire Kathleen Campisano, Dean Shoukas

ChizComm and Beacon Media Group named Kathleen Campisano to global chief marketing officer of ChizComm and general manager of Beacon Media Group, along with Dean Shoukas as vice-president of digital marketing.

beau-james-dies-astra-lifetime-achievement

KidSource’s Beau James is Dead, Honored with ASTRA Lifetime Achievement Award

Beau James, a 40-year veteran of the toy industry, has died. He received the 2019 ASTRA Lifetime Achievement Award shortly before his passing.

Licensing News

Polly Pocket Brand Ambassador Sky Brown Proves Tiny is Mighty

Top pint-sized skateboarder Sky Brown is a new global brand ambassador for Mattel’s Polly Pocket. Embodying the brand’s message that Tiny is Mighty, the 10-year-old skateboarder is one of the youngest girls to compete and medal at a professional skateboarding competition. Sky Brown challenges the status quo and encourages other young girls to do the same—just like Polly Pocket. Last year, Mattel re-introduced Polly Pocket in its original…