Licensing New Product News

Moose Toys to Launch Shopkins Real Littles


Moose Toys announced partnerships with real-world household brands to introduce Shopkins Real Littles, a collection of miniature versions of brands including Welch’s Concord Grape Jelly, Kellogg’s Frosted Flakes, Pringles, and more.


With Shopkins Real Littles launch on August 1, for the first time, classic brands will take the form of tiny Shopkins. There will be more than 50 collectibles, such as Fruit Loopsy, a miniature bag of Froot Loops with a smiling Shopkins face that fits inside the recognizable Froot Loops box.


The launch of Shopkins Real Littles will be supported by a multifaceted marketing campaign, including national television, digital and social campaigns, influencer partnerships, and in-store point-of-sale materials highlighting unique collector’s case promotions.


“Welch’s juices and jellies are a family favorite and we are happy to have them recreated as adorable Shopkins toys,” said Christy Shepard, licensing manager, Welch Foods, Inc. The partnership between Welch’s and Moose Toys to bring these mini versions of our brand to life has been GRAPE fun. We love this additional and playful way of introducing the Welch’s brand to kids.”


“When Shopkins began, the characters were primarily grocery and household items with sweet faces and cheeky personalities. Real Littles is a nod to our origin, this time in partnership with brands kids and parents know and love,” said Paul Solomon, co-owner, Moose Toys. “Now kids can collect a tiny box of Pop-Tarts or a can of Pringles, and the matching Shopkin inside looks just like the real thing, only cuter.”


Shopkins Real Littles is an expansion of the Shopkins Oh So Real line, a similarly themed collection of recognizable licensed brands that launched in December 2018. To date, more than 600 million Shopkins have been sold worldwide, establishing a $5 billion brand.