Magic Wheelchair, which works to provide epic costumes for youth wheelchair users, unveiled its a one-of-a-kind creation onsite today at Licensing Expo.
Children’s entertainment and licensing industry veterans, Al Kahn and Toper Taylor, have partnered to launch Kidtagious Entertainment, a kid-focused entertainment and licensing company.
Nelvana entered a strategic multi-faceted partnership with global character brand Line Friends to develop and co-produce a series based on the brand.
Nickelodeon and SmartStudy, the global entertainment company behind Pinkfong, will develop a new original animated series based on Baby Shark. Viacom Nickelodeon Consumer Products will manage consumer products licensing worldwide, excluding Asia, for the property.
King Features reached an agreement with Bulls Licensing to represent Moomin for merchandise, advertising, and promotions in the U.S. and Canada.
Jazwares announced its collaboration with Sony Pictures Consumer Products as the master toy licensee for Vivo, the upcoming animated musical film featuring 11 songs written by Lin-Manuel Miranda.
Viacom Nickelodeon Consumer Products will manage licensing for Ryan’s World and Ryan’s Mystery Playdate across key markets beyond North America.
The retail sales of licensed merchandise and services grew to $289.3 billion in 2018. Notably, an average of 79 percent of respondents’ business came from brick-and-mortar.