Greg Miller Named SVP, TOMY Baby Brands
TOMY International appointed juvenile products vet Greg Miller as senior vice-president of Baby Brands, overseeing BOON, JJ Cole, and The First Years.
Netflix Signs Overall Deal with High School Musical Director
It’s the start of something new for producer, director, and choreographer Kenny Ortega who inked a multi-year overall deal with Netflix. Ortega is known for the High School Musical franchise, which earned him a Primetime Emmy and Directors Guild of America Award. He has also directed and choreographed international hits including Disney’s Descendants trilogy, Newsies, and Hocus Pocus, and choreographed classic films including Dirty Dancing, Ferris Bueller’s Day Off, and…
‘Rainbow Rangers’ Gets Greenlight for Season 2
Nickelodeon greenlit season two of Genius Brands’ animated preschool series, Rainbow Rangers (52 x 11’). The series, which currently airs on Nick Jr., received a full order of 52 x 11-minute episodes. “The kid’s preschool marketplace is extraordinarily competitive,” said Genius Brands Chairman and CEO Andy Heyward. “The greenlight of season two on Nick Jr. … is a definitive statement of the powerful viewer reaction to the property…
Toy Foundation’s Play Your Part Event Aids Florida Kids in Need
Play Your Part, a nationwide philanthropic event series hosted by The Toy Foundation (TTF), made its way to South Florida. As a result, on April 8, 250 children in need received brand-new toys and games.
A Look Inside the Barbie Glamping Experience at the Hilton Mexico City Santa Fe
Hilton Mexico City Santa Fe partnered with Mattel to transform one of its guest rooms into a Barbie glamping experience—part of Barbie’s 60th anniversary celebration. Now through December, the exclusive room gives guests the chance to experience life like Barbie from check-in to check-out. Arrival: Upon arrival, travelers can stop for a photoshoot with an oversized version of the doll’s pink shoe at the hotel entrance. Then take…
Powerpuff Girls Add Superhero Style to New BIZUU Sportswear
The Powerpuff Girls joined with Polish fashion brand BIZUU to bring their style to a new sportswear collection. The collection marks the third collaboration between BIZUU and the superhero trio. It will include tops, sweatshirts, jackets, leggings and swimwear suitable for yoga, running, and swimming as well as team sports. While the partnership taps into the athleisurewear trend, it continues Cartoon Network’s efforts to build The Powerpuff Girls as a…
‘PLAYMOBIL: The Movie’ Picks Up STXfilms, ON Animation Studios to Distribute
STXfilms is officially on board with ON Animation Studios to distribute the upcoming PLAYMOBIL: The Movie in the U.S.
Crayola Launches Bulu Subscription Craft Boxes
Crayola partnered with subscription box company Bulu to launch the Crayola CIY Box, featuring monthly craft projects.
Jamie Gutfreund Joins Hasbro as CXO
Hasbro has hired Jamie Gutfreund as chief consumer experience officer (CXO). Taking effect on April 15, Gutfreund will be based in Pawtucket at Hasbro’s corporate headquarters and report to John Frascotti, president and COO.