TOMY International, the subsidiary of TOMY Company, Ltd. responsible for North America and South America, appointed Greg Miller as senior vice-president of TOMY Baby Brands.
Miller brings more than three decades of consumer product expertise to his new role. He will assume leadership over TOMY Baby Brands stable of award-winning properties: The First Years, Boon, and JJ Cole brands. The appointment is effective immediately.
Miller previously worked for American Greetings, Hasbro, and Newell-Rubbermaid. Most recently, he served as senior vice-president of global marketing of Goodbaby Holdings, a global manufacturer of juvenile products. Miller was also a key member of the RC2/ Learning Curve management team for seven years, where he managed product development and marketing for all toy and baby brands.
“We are excited to welcome Greg to the TOMY team. His deep brand marketing and product development experience makes him uniquely qualified to steward our vital Boon, JJ Cole and The First Years brands in the years to come,” said Pete Henseler, president of TOMY International. “His enthusiasm for this business combined with relevant category experience will help us continue development and implementation of strategies to drive sustainable growth of our baby brands portfolio.”