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Jamie Gutfreund Joins Hasbro as CXO

Hasbro has hired Jamie Gutfreund as chief consumer experience officer (CXO). She will take on the role beginning April 15. Gutfreund will be based in Pawtucket at Hasbro’s corporate headquarters and report to John Frascotti, president and COO.


In the newly-created C-level position, Gutfreund will lead the design and implementation of consumer-focused strategies. As a result, she’ll focus on effectively connecting the company’s brands with global audiences. She will oversee several of Hasbro’s global marketing functions. For instance, she’ll oversee Hasbro’s internal creative agency, Global Consumer Insights organization, and global media management team, among others.


“Jamie brings a breadth of experience in driving strategies that build brands through innovation and technology, global marketing campaigns, and proprietary research,” said Frascotti. “Jamie is a well-respected and highly creative digital marketer and I am thrilled to welcome her to the Hasbro family.”


Gutfreund joins Hasbro from Wunderman Thompson, a WPP Company, where she served as global CMO. Prior to that, she was the chief strategy officer at The Intelligence Group, a division of Creative Artists Agency, before moving with the division’s acquisition to Deep Focus as CMO. Additionally, she held positions at Expedia, Microsoft and Prodigy, developing original content, communications and business strategies for clients, brands and entertainment partners.