Mattel Named New Toy Partner for Despicable Me
Mattel snags the Despicable Me license in a three-year global agreement with Illumination and Universal Brand Development, beginning with Minion 2 movie toys for 2020.
Mattel snags the Despicable Me license in a three-year global agreement with Illumination and Universal Brand Development, beginning with Minion 2 movie toys for 2020.
Singing Machine has partnered with CBS Consumer Products to debut Carpool Karaoke, the Mic at Toy Fair New York, bringing James Corden’s popular Tv segment into cars nationwide.
Nickelodeon to debut Ryan’s Mystery Playdate, a new live-action preschool series starring YouTube kidfluencer Ryan of Ryan ToysReview. The company also revealed the return of All That and more projects in the works.
The LEGO Group unveils a brand new AR-enhanced building experience with LEGO Hidden Side, which will debut at Toy Fair New York.
Debuting at Toy Fair New York, Alpha Group reveals a first-look at the new SpongeBob Square Pants 2019 toy line.
Far Out Toys reveals NASCAR and Ryan’s World toy lines ahead of Toy Fair New York.
JAKKS Pacific announced a new multi-year, global toy licensing deal with SEGA of America for toys based on the iconic Sonic the Hedgehog video game brand.
ZURU’s new ZURU Pets Alive to launch this June, featuring Boppi, ‘The Booty Shakin’ Llama and a magical unicorn.