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Minecraft and NERF Partner on Minecraft NERF World DLC in October 2023

Hasbro, a leading toy and game company, and Minecraft announced an exciting partnership for the popular sandbox video game. The free Minecraft NERF World DLC (downloadable content) gives players an immersive experience full of thrilling challenges involving their favorite NERF blasters combined with iconic Minecraft worlds and mobs. In this DLC, players use NERF blasters to target mobs in different arenas inspired by locations from the game, featuring experiences that are true to the NERF brand: blaster battles, a NERF-themed arena, parkour challenges, and more. Throughout these experiences, players will wield Minecraft NERF products and fight a final boss inspired by one of the most memorable Minecraft mobs: the NERF Ender Dragon.

Zigazoo Kids Opens Product Submissions In Platform’s Largest Editorial Giveaway Program To Date

Zigazoo Kids, Generation Alpha’s largest and safest social network for kids, is giving companies the opportunity to make a real prize out of their product with its newly launched 30 Days of Giveaway program. The program is free for companies to participate in and gets products in front of millions of kids ahead of the holiday season, offering a win-win for brands and lucky entrants! The initiative kicked off on September 16th with 150 of Zigazoo’s Creator Club talent announcing Zigazoo’s 3rd Birthday and the giveaway program that’s now live in the app. Though it may be Zigazoo’s Birthday, Zigazoo is giving its users the presents!

Toikido Partners with Panini Group to Launch Piñata Smashlings Collectables in Global Markets

Fast-growing entertainment company, Toikido, has joined forces with international brand leader for sticker and trading card collectables, Panini Group, to roll out new Piñata Smashlings collectables on an international scale. The first IP to be developed in house by Toikido, Piñata Smashlings is on-track to becoming one of 2023’s most exciting children’s brands, having attracted over 1.3 million users to its immersive Roblox game within its first month of launch. Established in 1961, the Panini Group develops and launches over 1,000 sticker and trading card collectable products each year and boasts a long track-record of working with household names like Marvel, Disney, and Barbie.

Funko Games Brings the Holiday Spirit To NYTF

Ahead of Toy Fair, Funko Games, the award-winning tabletop gaming studio, presents a collection of engaging board and party games inspired by beloved holiday classics, including iconic properties and characters like Charlie Brown, Rudolph the Red-Nosed Reindeer, and Rugrats. As a leader within the gaming industry, Funko Games consistently creates fun, imaginative and engaging collectible games, offering immersive board game experiences to casual fans and board game enthusiasts alike. Peanuts Charlie Brown Trim the Tree Game, Funko Games’ latest signature family tabletop game, brings a touch of heartwarming nostalgia this holiday season, allowing players to collaboratively decorate the beloved character’s iconic Christmas tree with ornaments in the classic Peanuts style.

Hey Buddy Hey Pal Announces Egg-Mazing News to Launch Peeps Brand Eggmazing Egg Decorator

Gather ‘round Peeps! Hey Buddy Hey Pal is egg-cited to unveil their first licensed partnership for their hit Easter product line of EggMazing Egg Decorators. For the Easter 2024 season, the company will be launching the new Peeps Brand EggMazing Egg Decorator in the iconic Peeps Marshmallow Bunnies shape. Hey Buddy Hey Pal’s EggMazing Egg Decorators have quickly become an Easter staple. As the #1 selling toy on Amazon leading up to the holiday, their line of mess-free egg decorators lets kids become part of the decorating process instead of “watching and waiting” for traditional smelly dyes to work!

Super Impulse Joins Forces with Asmodee Entertainment to Expand World’s Smallest with CATAN and Spot It! Licenses

Super Impulse and Asmodee Entertainment are launching two new extensions to the World’s Smallest franchise for 2024 with new, licensed World’s Smallest CATAN and Spot It!. The new properties will debut at New York Toy Fair (NYTF) this Fall and join a robust lineup of licensed IPs under Super Impulse’s catalog of collectible, playable, miniatures. CATAN is one of the best-known brands in tabletop gaming, with over 40 million units sold worldwide, whilst Spot It! (known as Dobble outside of North America) is the award winning visual perception gaming phenomena from Asmodee’s Zygomatic studio. World’s Smallest is best known for bringing well-loved toys, games, characters, and collectibles to the world of miniatures in fully-functioning form. The new releases will allow fans to enjoy these contemporary classic favorites in a mini, but mighty, pocket sized format.

Playview Brands Introduces One Tree Planted Puzzle Line by Planting Thousands of Trees

Playview Brands, a toy company renowned for its extensive catalog of puzzles, is thrilled to announce its partnership with One Tree Planted this #NationalTreeDay with a new line of nature-themed jigsaws. Playview’s donation to kick off the collaboration will result in the planting of 5,000 trees to help support the non-profit organization’s dedicated goal of global reforestation. Since 2014, One Tree Planted has planted over 100 million trees in more than 80 countries around the world. To help support the non-profit organization’s positive environmental impact, Playview Brands has partnered with One Tree Planted to unite puzzle enthusiasts in a unique way: creating eco-friendly puzzles to support the beautifully scenic imagery they display.

Jazwares Announces Winter Wonderland at New York Toy Fair

Jazwares, a leading global toy company, returns to the long-awaited New York Toy Fair with a sleigh ride full of this holiday season’s must-have toys, collectibles, costumes, and pet products across its vast portfolio of popular brands. Jazwares is in the Top Five toy manufacturers (Circana, July 2023) and holds the industry’s hottest toy licenses and owned IP including plush sensations Squishmallows and BumBumz.

Steiff Plush Animals Leave Hi-bear-nation and are Ready for Toy Fair 2023

From a Tiffany Bear Giveaway to an OktoBEARfest meet & greet with the brand’s new CEO, Steiff is ready to take on the holiday season with renewed excitement into the new year during this year’s North American International Toy Fair. “On the heels of a successful summer show season we couldn’t be happier to be back in New York at Toy Fair and to meet with our buyers, retailers and long- time industry friends in-person,” said Melissa Bullock, of Steiff North America. “With Steiff’s vast offerings of characters and price points, including our award-winning line of Soft Cuddly Friends plush under $50 we are ready to kick-off the holiday season with the new and beloved heirloom gifts that consumers have come to expect from the inventor of the Teddy bear for over a century.”