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Jazwares Announces Winter Wonderland at New York Toy Fair

Jazwares Winter Wonderland Toy Fair

Jazwares, a leading global toy company, returns to the long-awaited New York Toy Fair with a sleigh ride full of this holiday season’s must-have toys, collectibles, costumes, and pet products across its vast portfolio of popular brands. Jazwares is in the Top Five toy manufacturers (Circana, July 2023) and holds the industry’s hottest toy licenses and owned IP including plush sensations Squishmallows and BumBumz.


Jazwares’ Winter Wonderland (Booth #2403) – Jazwares is celebrating the season with a Winter Wonderland-themed booth brimming with holiday surprises – complete with a Squishmas tree for photo ops, as well as other Yuletide surprises to shine a spotlight on the most popular toys the entire family will love! Jazwares will showcase new Holiday 2023 releases from hit brands Squishmallows, BumBumz, Pokémon, CoComelon, Star Wars Micro Galaxy Squadron, DevSeries, Adopt Me!, DevSeries, All Elite Wrestling (AEW), Jazwares Costume Play, Jazwares Pets, and more. Plus, a first look at the new Hello Kitty toy line and CoComelon Lane toys inspired by the new series.

Attendees will also get an Exclusive Sneak Peek of The Vault, a new direct-to-consumer online destination where action figure enthusiasts and collectors will enjoy special e-commerce exclusives, content, and premium collectibles like never before!


The event will take play Saturday, September 30 – Tuesday, October 3, 2023 at the Javits Center, 429 11th Street, New York, NY 10001. Attendees can find Jazwares in the Exhibit Hall at booth #2403, as well as Pet PLAYce for pet toys, and the Halloween BOOlevard within the Halloween Pavilion featuring Jazwares’ newest costume collection.

To book a media preview appointment please contact Several Jazwares executives will also be available to speak to media.