Events News

Steiff Plush Animals Leave Hi-bear-nation and are Ready for Toy Fair 2023

Steiff Toy Fair

From a Tiffany Bear Giveaway to an OktoBEARfest meet & greet with the brand’s new CEO, Steiff is ready to take on the holiday season with renewed excitement into the new year during this year’s North American International Toy Fair.


“On the heels of a successful summer show season we couldn’t be happier to be back in New York at Toy Fair and to meet with our buyers, retailers and long- time industry friends in-person,” said Melissa Bullock, of Steiff North America. “With Steiff’s vast offerings of characters and price points, including our award-winning line of Soft Cuddly Friends plush under $50 we are ready to kick-off the holiday season with the new and beloved heirloom gifts that consumers have come to expect from the inventor of the Teddy bear for over a century.”


As Toy Fair attendees arrive into NYC from all corners of the globe, they can marvel at a Steiff themed window display at FAO Schwarz featuring both cuddly plush and awe-inspiring studio animals, or peek inside the iconic store where they can view Steiff’s new Disney 100 Anniversary Pop-up display filled with the brand’s Soft Cuddly Friends Disney Originals and Limited Editions for purchase. Shoppers can also take a “Steiff-ie” with a full-length mirror designed with hand-painted ears and Steiff’s iconic “button in ear” yellow tag to take selfies and post on social media, tagging Steiff’s North American IG account @steiff_official_usa.


Throughout the show, attendees can visit Steiff’s booth at #2788 (by appointment) from September 30 – October 3rd and take advantage of the brand’s events and sales promotions, including:


· Steiff BEARY BIG TOTE Giveaway: Saturday, September 30th: Free, GIANT Swag Bag Tote (3ft X 2.5 ft) with any $500+ order. Limited Quantities, advanced appointment required, 1 per retailer/appointment.


· OktoBEARfest: Sunday, October 1st: Guests can meet Steiff’s new CEO Frank Rheinboldt and other members of Steiff Germany plus enjoy themed snacks and swag.


· BEARkfast at Tiffany: Monday, October 2nd Inspired by Steiff’s previous collaboration with Tiffany, attendees will receive a Steiff x Tiffany Return to Tiffany Love Classic Teddy Bear, a $375 value and one no longer available in stores, with any $750 order. Limited quantities, advanced appointment required, 1 per retailer/appointment.


· Toy Fair Special: $500 FF, $750 FF 5%


· Watch for Steiff’s on the ground Toy Fair IG takeover on Instagram @steiff_official_usa


Show attendees interested in viewing Steiff’s collection and participating in these events must schedule an appointment (appointments are limited). Schedule here or email


The brand hopes these exciting efforts throughout the show strengthen its current and future toy & gift retailer relationships, emphasizing its world-renowned reputation for timeless, premium gifts that bring the “wow” factor with a little modern fun.


“After a three year hiBEARnation, we are happy to be back at Toy Fair and to connect with old friends and new.” For more information on Steiff’s 2023 collection, visit or email