News Archives - Page 93 of 778

News

Sesame Workshop and Dicapta Increase Accessibility of Sesame Street Content for Children with Disabilities

Spanish-language versions of fan favorites Sesame Street, and Cookie Monster’s Foodie Truck will now be available with descriptive audio and captions through a collaboration with Dicapta and funding from the U.S. Department of Education (DOE). Sesame Workshop, the nonprofit educational organization behind the Sesame-branded series, will also include expanded accessibility for Plaza Sesamo, Listos a Jugar, Pequenas Aventureras, Monstruos en Red, Elmo and Tango’s Mysterious Mysteries, and The Furchester Hotel, all of which are available on Plaza Sesamo’s YouTube channel.

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Toikido Partners with Chuck E Cheese On Expansive Piñata Smashlings Promotional Campaign

Toikido, the London-based entertainment company on the cutting edge of digital design and toys, is partnering with Chuck E Cheese, the world’s number one global family entertainment fun center, to bring an immersive Piñata Smashlings experience to young fans, in-game and in-store, that will include the popular entertainment brand’s signature Chuck E Cheese characters’ first official IP integration on Roblox. The fully integrated three month-long campaign begins in October and runs until the end of the year at participating Chuck E Cheese fun centers across the U.S. and Canada. The promotion will feature special events, including product sampling weekends and a chance for fans to design their own Piñata Smashlings character, as well as collect the Chuck E Cheese characters exclusively within the new Piñata Smashlings Roblox game, developed by Toikido and Supersocial, a U.S.-based developer and publisher of metaverse games and experiences.

Barbie Announces the 2023 Career of the Year Doll – Women in Sports

Since 1959, the Barbie brand purpose has been to inspire the limitless potential in every girl and with 250+ careers and counting. From princess to president, astronaut to zoologist, Barbie reminds girls they can be anything – and that message has never been more relevant than it is today as it announces its 2023 Career of the Year Collection: Women in Sports, highlighting four careers in the sports industry including a General Manager, Coach, Referee and Sports Reporter.

News

Chronicle Books and LEGO Launch All New Collaborative Products for 2023

Expanding its successful collaboration with The LEGO Group, Chronicle Books continues to surprise and delight adult brick enthusiasts with five new licensed LEGO products for the fall 2023 season. LEGO How We Create Inspiration Deck – The thinkers, builders, designers, and kidsat-heart who work at the LEGO Group invite you behind the scenes to see how they create, every day. This 78-card deck features insights and advice from individuals across all job descriptions at the LEGO Group. Packaged in a keepsake box with a sliding tray, each card offers a moment of personal reflection, a spark of motivation, or an open-ended invitation to harness the power of play. Mixed throughout are more than 20 unique building prompt cards that encourage you to put these valuable lessons and creative strategies into action using your own LEGO bricks.

Ronnie Frankowski Named as New Global President for Moose Toys

Moose Toys has announced that 20-year industry veteran, Ronnie Frankowski has been promoted to the role of Global President. Frankowski will be responsible for leading the global senior leadership team to deliver on Moose’s rolling strategic plan, including meeting annual commercial and functional objectives, in-line with the business’ purpose and values. “Ronnie is a proven global leader who knows how to get results,” said Paul Solomon, CEO at Moose Toys. “We know that his exceptional leadership qualities, his unique ability to facilitate a leading culture and his extensive industry experience both at Moose and elsewhere, will enable us to take Moose to the next level!”

Events News

Wild Republic Founder, G.B. Pillai Named ‘Champion of Sustainability’ Finalist

Wild Republic, an international toy company committed to the development of high-quality plush and toys that nurture our children and encourage a love of nature, is pleased to announce their Founder, G.B. Pillai, as a finalist in the Champion of Sustainability category at the prestigious Toy of the Year (TOTY) Awards. For more than 40 years Mr. Pillai has been the driving force behind the company’s commitment to nature and conservation while proactively striving to be as environmentally friendly and ethically responsible as possible. The Champion of Sustainability is a new category for the TOTY Awards, and was developed to recognize an individual who has made outstanding contributions in the space. The awards ceremony is slated for September 29th in New York City.

Hot Wheels Monster Live Mattel Glow Party

Hot Wheels Monster Trucks Live Glow Party US & International Expansion

Family Entertainment Live, one of the world’s leading presenters of family-oriented live events, and Mattel, Inc (NASDAQ: MAT) a leading global toy company and owner of one of the strongest catalogs of children’s and family entertainment franchises in the world, have announced the return of Hot Wheels Monster Trucks Live Glow Party, coming in 2024. Amid an extremely successful 2023 tour, with sales that continue to smash the tour’s records, Hot Wheels Monster Trucks Live Glow Party will return in the first half of 2024 to 23 markets in North America and 14 markets across Europe and, for the first time ever, dates in Australia. The tour kicks off in North America on January 6, 2024, in Atlanta, GA, at State Farm Arena, and internationally in Madrid, Spain, on January 3, 2024 at Wiznik Center. Presale tickets for Hot Wheels Monster Trucks Live Glow Party will be available beginning Tuesday, September 5, 2023, with the public sale beginning Friday, September 8, 2023 at hotwheelsmonstertruckslive.com.

Events News

TTPM Unveils Best of Baby Award Winners

TTPM, the leader in video product reviews for toys, baby, and pet gear announced their Best of Baby 2023 List. The list features the best Baby Gear across 21 categories, designed to educate parents. “Parents look to us for recommendations on top products to help them make better shopping decisions. Our team takes this very seriously, putting countless hours of testing into all of the products across multiple categories,” said Jim Silver, CEO, TTPM. “With the amount of products coming to market every single year, we are happy to save parents the time in testing products themselves. That’s what the Best of Baby List is designed to do -these items are all TTPM approved, giving parents peace of mind and easy shopping.

Pocket.watch and Mattel Forge Strategic Ad Sales Partnership

Pocket.watch, the leading kids and family creator content and IP company, and Mattel, the leading global toy company and owner of one of the strongest catalogs of children’s and family entertainment franchises in the world, have launched a partnership granting pocket.watch the exclusive rights to sell advertising inventory across over 90 of Mattel’s popular YouTube brand channels, including Barbie, Hot Wheels, and American Girl. The entertaining content across these channels further elevates these household brands, bringing kids and parents more of what they love.