Family Entertainment Live, one of the world’s leading presenters of family-oriented live events, and Mattel, Inc (NASDAQ: MAT) a leading global toy company and owner of one of the strongest catalogs of children’s and family entertainment franchises in the world, have announced the return of Hot Wheels Monster Trucks Live Glow Party, coming in 2024.
Amid an extremely successful 2023 tour, with sales that continue to smash the tour’s records, Hot Wheels Monster Trucks Live Glow Party will return in the first half of 2024 to 23 markets in North America and 14 markets across Europe and, for the first time ever, dates in Australia. The tour kicks off in North America on January 6, 2024, in Atlanta, GA, at State Farm Arena, and internationally in Madrid, Spain, on January 3, 2024 at Wiznik Center. Presale tickets for Hot Wheels Monster Trucks Live Glow Party will be available beginning Tuesday, September 5, 2023, with the public sale beginning Friday, September 8, 2023 at hotwheelsmonstertruckslive.com.
Hot Wheels Monster Trucks Live Glow Party is produced by Family Entertainment Live and brings fans’ favorite Hot Wheels Monster Trucks to life including Mega Wrex, Tiger Shark, Demo Derby, Bone Shaker, Bigfoot, Gunkster, and introducing the brand new HW 5-Alarm, the firetruck hero of Hot Wheels Monster Trucks! The Glow Party production features a laser light show, spectacular theatrical effects, dance parties, and Hot Wheels toy giveaways. Fans can also witness a special appearance from a transforming robot, plus the high-flyers of Hot Wheels Monster Trucks Live Freestyle Motocross Team.
“We’re thrilled that Hot Wheels Monster Trucks Live Glow Party is expanding next year and that more families than ever before can experience this exhilarating show,” said Julie Freeland, Senior Director of Global Location Based Entertainment at Mattel. “The response from fans and the tour’s success has proven that Hot Wheels has the potential to entertain on various verticals and we’re excited to give fans around the world more of what they love.”
“The momentum and expansion of Hot Wheels Monster Trucks Live not only across the United States but globally, has been incredible,” said Ken Hudgens, CEO of Family Entertainment Live. “We’re proud to be able to tour the iconic Hot Wheels brand in so many countries and metros in North America and provide families the opportunity to experience the Glow Party on an even grander scale.”