Walmart Announces 2019 Top Rated by Kids Toy List
Walmart’s Top Rated by Kids toy list for 2019 includes more toys than ever, new trends, and the most Walmart-exclusive products to date.
Rosa Parks, Sally Ride Inspire New Barbie Dolls
Timed to Women’s Equality Day, Mattel unveiled the newest additions to its Barbie Inspiring Women series: Rosa Parks and Sally Ride.
Sphero Acquires littleBits in Move to Dominate EduTech Market
Sphero has acquired its fellow education technology company, littleBits. littleBits founder Ayah Bdeir will step down.
PhatMojo Launches Baldi’s Basics Toys, Inspired by Indie Game
PhatMojo introduces a Baldi’s Basics toy line, based on the indie video game inspired by “edutainment” games of the 1990s.
My Singing Monsters Toy Line Warms Up for Retail Launch
PlayMonster’s My Singing Monsters toy line, based on Big Blue Bubble’s top-performing mobile game, readies to launch at retail later this fall.
Hasbro Named Ghostbusters’ Global Master Toy
Sony Pictures Consumer Products has named Hasbro as the master toy licensee for Ghostbusters worldwide.
Hasbro to Phase Out Plastic Packaging by 2022
Beginning in 2020, Hasbro plans to begin phasing out plastic from new product packaging, including plastic elements like polybags, elastic bands, shrink wrap, window sheets and blister packs.
Wicked Cool Launches My Partner Pikachu
On the heels of the Pokémon World Championships, Wicked Cool Toys announced the launch of the all-new interactive My Partner Pikachu.
Toy Association, Delivering Good Kick Off Holiday Toys Across America Initiative
The Toy Foundation has pledged to impact thousands of children in need living in all 50 states with its new “Holiday Toys Across America” initiative, in partnership with Delivering Good. Throughout the year and leading up to the holiday season, toys will be distributed to a network of charitable agencies in every state plus the District of Columbia, impacting children in low-income and disadvantaged communities. “We’re thrilled to…