ZURU Files Lawsuit Against MGA Entertainment
ZURU, along with its wholly owned subsidiaries Creative Impact, filed a complaint against MGA Entertainment, challenging MGA’s assertion of “nonexistent copyright, trademark…”
Pai Technology’s Botzees Now Available in Apple Stores, Amazon
Botzees is the latest smart toy from Pai Technology, combining virtual and hands-on play to teach beginner coding concepts.
Swagtron Introduces New Hoverboards at Walmart
Swagtron announces two all-new UL 2272 compliant hoverboards available exclusively through Walmart: the Evo and the Hero.
Hasbro Toy Recycling Program Expands to France, Germany
Hasbro expanded its toy and game recycling program to France and Germany, with additional plans to launch in Brazil later this year. Through the program, consumers can send well-loved Hasbro toys and games to TerraCycle, which will recycle them into materials to be used in the construction of play spaces, flower pots, park benches, and other innovative uses. “Since launching the Hasbro Toy Recycling Program in the U.S. in 2018,…
TOMY Brings Tomica to Walmarts Throughout U.S., Canada
TOMY International announced the release of Tomica collectible diecast vehicles in Walmart stores across North America.
Kids II Rebrands as Kids2, Details New E-Comm and Factory Plans
Timed to its 50th anniversary, Kids II rebrands as Kids2 and details its new e-comm and first fully-owned manufacturing facility.
Mattel Unveils Star Wars x Barbie Collection
Barbie is paying homage to Star Wars: A New Hope in the newly unveiled Star Wars x Barbie collection, featuring Darth Vader, Princess Leia, and R2D2.
White House Delays Toy Tariffs Until December 15
The White House will delay the additionally planned 10% tariffs—which includes toy tariffs—until December 15.
PlayMonster, The Orangutan Project Go Ape Over New Partnership
PlayMonster, makers of the Orangutwang skill-and-action game, has joined forces with The Orangutan Project to raise awareness for the protection and conservation of orangutans and their habitat.